The Context

The client, a real-estate tech company that provides a platform allowing buyers, sellers and realtors to search, list and transact U.S. properties completely online, came to us with two questions:

Our brand is transforming the way real estate is bought and solid online. We want to tap into the power of influencers to build brand awareness, but how do we find them?

Most importantly, how can tap into the power of influencers to help real estate buyers and sellers understand our mission and adopt our technology?

We happily answered, “don’t worry, we’ve got this.”

Watch the video to see how the Social Tribe team helped the client increase brand awareness through the power of influencer marketing.

How we did it

Identified business goals +

Defined topics, conversations + influencer archetypes

Influencer discovery + engagement