The Context

The client, a leader in cloud-based Human Capital Management software for talent management, core HR, and HR analytics came to us with two pain points:

Our business wants to reach more customers and generate more leads.

We need to prove that our global social efforts directly impact our business goals.

Watch the video to see how the Social Tribe team helped our client improve social reach, attract new global customers, and break down internal silos with more efficient processes, all while handling the day-to-day heavy lifting of a global social media program.

How we did it

Engaged regional teams

Implemented lead generation system

Strategically aligned 10 teams into one social program