Why Longer Engagement at Events Drives More Leads

Drive engagement at events

Virtual events aren’t going away any time soon. In fact, they’re on the rise as businesses increasingly turn to digital to stay connected with their audiences. Ninety-three percent of event professionals plan to invest in virtual events moving forward. With so many competing events and distractions, one of the biggest challenges digital marketers are struggling to figure out is how to effectively reach, connect, and engage digital audiences. That’s where influencers come into play. 

Influencer Event Activation

Influencers can become powerful conversation drivers for your brand, not only giving their personal endorsement but also influencing the perceptions and opinions of the people in their community. Not only can they expand the reach of your content, but they can also expand the timeframe it’s consumed. For example, a pre or post-event influencer “watch party” can extend audience connections long before or after the event is over, generating much more engagement for your brand. Influencers have the ability to build a consistent drumbeat that resonates before, during, and after the virtual event.  

With digital engagement and lead generation more important than ever, consider these statistics: 

  • 72% of customers trust a business more after an influencer recommends them.
  • B2B influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing
  • An eye-popping 91% of B2B purchasers said that their buying decisions were influenced by WOM—and 36% of buyers ask thought leaders for their opinion before making a purchase.

Recently at Mobile World Congress, we were able to connect a B2B tech company with the world’s #1 influencer in Data and Analytics, Automation, and the Future Economy (Tech) to create evergreen content and expand reach to his 248k followers on Twitter and drive the most ROI for the program. 

Our team of influencer experts are ready to connect you with the best influencers for your audience at your upcoming event. Reach out and let’s get started.