The Changing State of Social and the Metrics you Should be Measuring in the New Digital Age

The world of marketing is headed towards a new and different normal. As we see huge shifts in online activity and behaviors, it’s our job to know how our strategy measures up against evolving trends. 

That’s why we’ve put this interactive guide together to help you keep up with the changing state of social and truly understand the ‘why’ behind it all. Here’s a sneak peek of what’s in store: 

The New Digital Landscape

It’s no secret that behaviors on digital are shifting. With more people spending time at home, social media activity has increased dramatically. The good news is that organic social media is skyrocketing and traffic is up! 

The not-so-great news? Competition for attention is fierce and oversaturation makes it harder to engage your audience. Despite the uptick in social activity, engagement rates are at an all-time low for 2020. 

People are spending huge amounts of time online, but the digital playing field is loud and crowded. What can (or should) your marketing program do to win? Here’s your gameplan: 

Content is (still) king

The right type of content gives your digital audience authentic insight into what your brand stands for and how it caters (or doesn’t) to their customers’ needs. Current trends show us that positive, empathetic, and unique messaging is a surefire way to engage your audience in an environment where competition for attention on social media is fierce. But it’s not just what you say. How you say it matters. That’s why creative content is a great place to start, and most marketers agree that investing in interactive content is one of the best ways to stand out on social. In fact, 93% of marketers believe that interactive content is more impactful on social than static content. 

The Rise of Social Listening

One thing is clear: now is not the time to forget about your audience! 

Remember why you’re creating content in the first place: to engage your audience, build brand awareness, and strengthen customer relationships. With online activity high and engagement low right now, brands need to focus on the data that will help them understand what conversations are happening and what is relevant to their audiences, so they can effectively engage. 

Keeping an ear to the ground is the only way to really know what your audience is thinking, saying and doing on social in real-time. Not only does social listening help you understand everything happening around your industry and brand, it sets the stage for a stronger rapport and deeper engagement with your audience.

What Comes Next?

Now that you have an understanding of how digital marketing is changing, it’s time to think about your next steps. Identifying the right metrics is the key to keeping your finger on the pulse of the rapidly shifting landscape.

That’s why our complete guide on new trends and metrics is exactly what you need to understand how the landscape is changing and where you need to measure to stay ahead of it. 

Still have questions? Get in touch with us to learn more about how we’re helping brands like yours navigate the new digital age with confidence and ease!