More Than Rainbows: Drive Change This Pride Month

Pride Month 2021

Pride 2021, the annual commemoration of the Stonewall Riots, is upon us. And while the pandemic will impact it with some celebrations moved, canceled, or blended, brands can still make a positive impact through social media by connecting with the conversation. According to Twitter, one in five tweets about Pride Month mention a brand. With…

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How to Make the Most Out of Your Reporting

You’ve spent countless hours strategizing and executing on your social media campaign. Now that it’s reached its conclusion, you need to determine whether it was successful or not. If you don’t, you risk wasting resources pushing out the same messaging that isn’t resonating. So how do you know if it worked? Reporting is a common…

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