Stopping the Scroll with Dynamic Content

Stop the scrolling

“B2B doesn’t mean boring to boring.” It’s a turnkey phrase–one that those of us in the B2B marketing world have all heard (and probably said) countless times. But what do digital marketers really mean when they say it? Are they implying that SaaS companies should start roasting their followings on Twitter or working with Gen…

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Why Your Brand Should Have a Year-Round Plan for Inclusion on Social

Every year on June 1st, like clockwork, countless brands—both B2B and B2C—morph their social media avatars to reflect the colors of the Pride flag. And while this has been a great way for brands to show solidarity with the LGBTQI+ community and promote inclusion, a large segment of audiences now see it as corporations just…

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Are You Really Using Social Listening Effectively?

Are you using social listening right?

From community management to content strategy and everything in between, social listening is a powerful tool that every area of social media marketing can (and should) leverage. Why? It’s simple: the data! Social listening tools provide a treasure trove of metrics and insights that give your brand the clarity they need to stand out and…

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More Than Rainbows: Drive Change This Pride Month

Pride Month 2021

Pride 2021, the annual commemoration of the Stonewall Riots, is upon us. And while the pandemic will impact it with some celebrations moved, canceled, or blended, brands can still make a positive impact through social media by connecting with the conversation. According to Twitter, one in five tweets about Pride Month mention a brand. With…

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How to Make the Most Out of Your Reporting

You’ve spent countless hours strategizing and executing on your social media campaign. Now that it’s reached its conclusion, you need to determine whether it was successful or not. If you don’t, you risk wasting resources pushing out the same messaging that isn’t resonating. So how do you know if it worked? Reporting is a common…

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What’s in It for ME: Joining a New Social Channel

Should you join a new social channel like Clubhouse?

I like to think of myself as an “optimistic cynic” when it comes to how I approach most new things. Whether a new restaurant, fashion trend, book, or even television show, I tend to hang back and observe how things play out– hesitant to take the risk and jump in right away. I let the…

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Adapting Your Facebook Strategy for Social Media Survival

Facebook pins

When you think of the Facebook Newsfeed, what do you think? The conversation around this platform mostly consists of concerns over Facebook’s tendency to leak private data, amplify bogus news stories, and fail to regulate toxic user behavior Facebook’s CEO, Mark Zuckerberg, has been vocal about addressing these concerns and is pivoting the Facebook user…

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