Posts Tagged ‘Social Media’
Stopping the Scroll with Dynamic Content
“B2B doesn’t mean boring to boring.” It’s a turnkey phrase–one that those of us in the B2B marketing world have all heard (and probably said) countless times. But what do digital marketers really mean when they say it? Are they implying that SaaS companies should start roasting their followings on Twitter or working with Gen…
Read MoreWhy Your Brand Should Have a Year-Round Plan for Inclusion on Social
Every year on June 1st, like clockwork, countless brands—both B2B and B2C—morph their social media avatars to reflect the colors of the Pride flag. And while this has been a great way for brands to show solidarity with the LGBTQI+ community and promote inclusion, a large segment of audiences now see it as corporations just…
Read MoreAre You Really Using Social Listening Effectively?
From community management to content strategy and everything in between, social listening is a powerful tool that every area of social media marketing can (and should) leverage. Why? It’s simple: the data! Social listening tools provide a treasure trove of metrics and insights that give your brand the clarity they need to stand out and…
Read MoreMore Than Rainbows: Drive Change This Pride Month
Pride 2021, the annual commemoration of the Stonewall Riots, is upon us. And while the pandemic will impact it with some celebrations moved, canceled, or blended, brands can still make a positive impact through social media by connecting with the conversation. According to Twitter, one in five tweets about Pride Month mention a brand. With…
Read MoreHow to Make the Most Out of Your Reporting
You’ve spent countless hours strategizing and executing on your social media campaign. Now that it’s reached its conclusion, you need to determine whether it was successful or not. If you don’t, you risk wasting resources pushing out the same messaging that isn’t resonating. So how do you know if it worked? Reporting is a common…
Read MoreWhat’s in It for ME: Joining a New Social Channel
I like to think of myself as an “optimistic cynic” when it comes to how I approach most new things. Whether a new restaurant, fashion trend, book, or even television show, I tend to hang back and observe how things play out– hesitant to take the risk and jump in right away. I let the…
Read MoreUse Audience Insights to Boost Your Content Strategy: Here’s Why
Picture this: you spend all week working on a Tweet, you’ve written and rewritten your copy, and you’re ready for it to go viral… only for it to flop once it goes live. So, what’s the problem here? Chances are, you’re missing the mark when it comes to understanding your audience. Without that baseline, your…
Read MoreAdapting Your Facebook Strategy for Social Media Survival
When you think of the Facebook Newsfeed, what do you think? The conversation around this platform mostly consists of concerns over Facebook’s tendency to leak private data, amplify bogus news stories, and fail to regulate toxic user behavior Facebook’s CEO, Mark Zuckerberg, has been vocal about addressing these concerns and is pivoting the Facebook user…
Read MoreSocial Media Roundup: Platform-Driven Strategies to Enhance Your Content Plan
Each and every social network creates a unique platform for sharing your brand story. Understanding the difference between social media platforms is the key to reaching the right audiences with compelling content that sticks. Harnessing the power of how best practices differ across every platform is the key to improved user engagement and reach for…
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