GDPR – What Is It? And What Can Your Company Do About It?

The deadline for compliance with the new Global Data Protection Regulation (GDPR) is fast approaching, and with it comes a whole host of challenges for modern marketers. Now that the time is practically here, you might expect that those of us in the industry are well-equipped to handle the impending changes… right? Wrong. In fact,…

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Creating the Digital Experience with SAP and Sprinklr

If there’s one thing we at Social Tribe pride ourselves on, it’s delivering solutions for enterprise brands who want to deliver more human and intuitive experiences for their customers. These brands need to see real-time results with the data to back it up, to show that their efforts on social media are making an impact on…

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5 Things B2B Brands can Learn About Customer Engagement from their B2C Counterparts

Today’s B2B companies may be overhauling business models and breaking technological boundaries, but when it comes to building customer relationships, the B2C world has them beat. Modern consumers want to believe in the companies they patronize, and B2C brands are embracing that fact. They’re reimagining customer engagement, building bonds with consumers that go far beyond…

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[Video] 5 Ways to Hack the New Facebook Algorithm

Facebook decided to change its algorithm. Again. And businesses, as well as the stock market, freaked out a bit. While the stock price mostly recovered, we’d like to help you recover from the shock of hearing about the impending moves which, according to Mark Zuckerberg himself, are going to affect how business pages, promotional messaging…

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Activate the Power of your Personal Brand to Market Your Business

Last year, I gave a presentation on the marketing panel at the Dell Women’s Entrepreneur Network (DWEN) conference in San Francisco. DWEN is an organization that connects female entrepreneurs across the globe with networks, sources of capital, knowledge, and technology. At that event, many of the entrepreneurs asked, “how can I build my personal brand to help…

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