Posts Tagged ‘social media marketing’
Social Media Marketing for Events: 3 Ways to Start Strong + Lower Stress
Running or attending industry events creates a special kind of stress. From last-minute requests to changing details to content overload, social media marketing for events can feel like a fast-paced, pressure-filled juggling act. It’s like a race—you’ve trained and put in tons of time, work, and preparation for this moment—and then once it starts, you…
Read MoreAdapting Your Facebook Strategy for Social Media Survival
When you think of the Facebook Newsfeed, what do you think? The conversation around this platform mostly consists of concerns over Facebook’s tendency to leak private data, amplify bogus news stories, and fail to regulate toxic user behavior Facebook’s CEO, Mark Zuckerberg, has been vocal about addressing these concerns and is pivoting the Facebook user…
Read MoreSocial Media Roundup: Platform-Driven Strategies to Enhance Your Content Plan
Each and every social network creates a unique platform for sharing your brand story. Understanding the difference between social media platforms is the key to reaching the right audiences with compelling content that sticks. Harnessing the power of how best practices differ across every platform is the key to improved user engagement and reach for…
Read MoreWorking with Influencers Outside the Box
Influencers can offer more to your brand than their platform with an impressive audience reach, especially when you approach influencer relationships with the understanding that they can also benefit from that relationship. With some creative collaboration and thinking outside the box, influencer marketing transforms from a one-way conventional sponsorship to a mutually beneficial reciprocity. Working…
Read MoreSocial Media ROI — Why it Matters, and How to Measure It
Social media is an important element of marketing strategy for many enterprises. Savvy marketers know that today’s consumers are looking for familiarity and trust before deciding on a product or a service. After all, we’re living in the trust economy now. Social media can help you achieve the following: Establish the brand or product as an…
Read MoreHow To Translate Social Data into Business Insights
“We can’t prove ROI from social media.” This is a tired line. And no longer true. The tools and know-how to prove social media’s value to the bottom line do exist. Whether or not your company has them in place is another matter. According to a survey from Convince & Convert, 41% of companies said they had…
Read More7 Tips from Digital Marketers: How to Adapt to Changing Social Media Behavior Post-GDPR
In part one of this post, we shared 7 predictions from digital marketing experts on how GDPR will affect the way your consumers behave on social media. Now let’s talk solutions: we asked the best and the brightest for their tips on how marketers can adapt their strategies to be more effective in (and compliant)…
Read MoreDigital Marketers — You Need to Regain Your Customers’ Trust in Social Media. Here’s Why.
Part 1 of 2 Hey digital marketers! By now, I’m sure you know that trust in social media has dropped dramatically over the last few years, and for good reasons. Thanks to Fake news, Data privacy breaches (shout out Facebook), bots, and fake accounts, it’s no wonder that people have become increasingly wary of social…
Read More7 Predictions from Marketers: How GDPR will Change your Consumers’ Social Media Behavior
The General Data Protection Regulation (GDPR) went into effect on May 25, 2018. If you’re a marketer, you’re probably already aware that this regulation will affect how you interact with your consumers across multiple touchpoints – but that’s not all. The way your consumers behave online in general is also going to change. Following data…
Read MoreGDPR – What Is It? And What Can Your Company Do About It?
The deadline for compliance with the new Global Data Protection Regulation (GDPR) is fast approaching, and with it comes a whole host of challenges for modern marketers. Now that the time is practically here, you might expect that those of us in the industry are well-equipped to handle the impending changes… right? Wrong. In fact,…
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