4 Social Media Trends to Leave in 2020

  Now that we’re more than a month into 2021, we’re all in full swing looking for the hot trends in social and what’s coming next. For instance, we know corporate responsibility is vital for brands to keep in mind. But what about the trends we should not be doing? Here are four social media…

Read More

Social Media Marketing for Events: 3 Ways to Start Strong + Lower Stress

stressed out girl at computer

Running or attending industry events creates a special kind of stress. From last-minute requests to changing details to content overload, social media marketing for events can feel like a fast-paced, pressure-filled juggling act. It’s like a race—you’ve trained and put in tons of time, work, and preparation for this moment—and then once it starts, you…

Read More

Adapting Your Facebook Strategy for Social Media Survival

Facebook pins

When you think of the Facebook Newsfeed, what do you think? The conversation around this platform mostly consists of concerns over Facebook’s tendency to leak private data, amplify bogus news stories, and fail to regulate toxic user behavior Facebook’s CEO, Mark Zuckerberg, has been vocal about addressing these concerns and is pivoting the Facebook user…

Read More

Working with Influencers Outside the Box

Influencers can offer more to your brand than their platform with an impressive audience reach, especially when you approach influencer relationships with the understanding that they can also benefit from that relationship. With some creative collaboration and thinking outside the box, influencer marketing transforms from a one-way conventional sponsorship to a mutually beneficial reciprocity. Working…

Read More

Social Media ROI — Why it Matters, and How to Measure It

Social media is an important element of marketing strategy for many enterprises. Savvy marketers know that today’s consumers are looking for familiarity and trust before deciding on a product or a service. After all, we’re living in the trust economy now. Social media can help you achieve the following: Establish the brand or product as an…

Read More

How To Translate Social Data into Business Insights

“We can’t prove ROI from social media.” This is a tired line. And no longer true. The tools and know-how to prove social media’s value to the bottom line do exist. Whether or not your company has them in place is another matter.  According to a survey from Convince & Convert, 41% of companies said they had…

Read More