How to Get to Know Your Audience Before a Big Event

Get to know your audience before your next event

You may already have a target demographic in mind when it comes to who you want to reach for your event. You might even have some engagement metrics that show how you’re reaching that audience already. But without social listening, you’re not seeing the complete picture.  You need to know your audiences inside out. Without…

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Are You Really Using Social Listening Effectively?

Are you using social listening right?

From community management to content strategy and everything in between, social listening is a powerful tool that every area of social media marketing can (and should) leverage. Why? It’s simple: the data! Social listening tools provide a treasure trove of metrics and insights that give your brand the clarity they need to stand out and…

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