Posts Tagged ‘Social listening’
How to Get to Know Your Audience Before a Big Event
You may already have a target demographic in mind when it comes to who you want to reach for your event. You might even have some engagement metrics that show how you’re reaching that audience already. But without social listening, you’re not seeing the complete picture. You need to know your audiences inside out. Without…
Read MoreKeep the Conversation Going After Your Event Ends with Social Listening
Gone are the days of events teams sitting around in a room deciding what they want to say, what products they want to feature, or what they want to sell. This type of old-school marketing just doesn’t cut it anymore. For brands to truly resonate before, during, and after any event, it’s time to stop…
Read MoreAre You Really Using Social Listening Effectively?
From community management to content strategy and everything in between, social listening is a powerful tool that every area of social media marketing can (and should) leverage. Why? It’s simple: the data! Social listening tools provide a treasure trove of metrics and insights that give your brand the clarity they need to stand out and…
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