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Posts Tagged ‘share of voice’

Helping a B2B Tech Company Reach #1 Share of Voice at a Key Virtual Event

By Robert Lisiecki | August 26, 2021
How we helped a B2B tech company drive #1 share of voice

A B2B tech company saw the National Retail Federation Conference as the perfect opportunity to stand out from competitors and build new connections. But with the continuation of COVID 19, the conference moved from an in-person event to completely digital. They needed to quickly shift their event strategy while still meeting their goals of driving…

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