Drive Post-Event Engagement with Digital Advertising

Your event might have ended, but the opportunity to drive engagement hasn’t. If you’re struggling to keep audience engagement going after the event, it might be a good idea to look into digital advertising. With hyper-targeted ads, you can reach the right audience at the right time.  How do you know if paid social is…

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Influencer Whitelisting: Could You Benefit from It?

Influencer post

You might have heard the buzz around influencer whitelisting as experts debate the benefits and potential downsides. Although it’s not a new concept, we’ve noticed many brands and influencers alike don’t fully grasp the concept – particularly when B2B marketers are looking to run enterprise-grade digital programs. That’s why we decided to create this resource…

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No More Third-Party Cookies? The Future of Digital Advertising

Third-party data

Google’s Chrome browser just announced that it will not roll out alternative user-level ad identifiers to replace third-party cookies. Safari and Firefox, the world’s second and third most popular web browsers, already block third-party cookies by default. The replacement for third-party cookies is first-party data. Why the big change? According to David Temkin, Google’s director…

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