Measuring Event Success through Digital Advertising

Struggling to connect with the right people at the right time? It might be a good idea to look into digital advertising to reach the right audience for your event. How do you know if paid social is right for you and your upcoming event? Take a look back at the last few months. How…

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Influencer Whitelisting: Could You Benefit from It?

Influencer post

You might have heard the buzz around influencer whitelisting as experts debate the benefits and potential downsides. Although it’s not a new concept, we’ve noticed many brands and influencers alike don’t fully grasp the concept. That’s why we decided to create this resource to answer some of your burning questions so you can decide if…

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No More Third-Party Cookies? The Future of Digital Advertising

Third-party data

Google’s Chrome browser just announced that it will not roll out alternative user-level ad identifiers to replace third-party cookies. Safari and Firefox, the world’s second and third most popular web browsers, already block third-party cookies by default. The replacement for third-party cookies is first-party data. Why the big change? According to David Temkin, Google’s director…

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