Are You Really Using Social Listening Effectively?

Are you using social listening right?

From community management to content strategy and everything in between, social listening is a powerful tool that every area of social media marketing can (and should) leverage. Why? It’s simple: the data! Social listening tools provide a treasure trove of metrics and insights that give your brand the clarity they need to stand out and…

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No More Third-Party Cookies? The Future of Digital Advertising

Third-party data

Google’s Chrome browser just announced that it will not roll out alternative user-level ad identifiers to replace third-party cookies. Safari and Firefox, the world’s second and third most popular web browsers, already block third-party cookies by default. The replacement for third-party cookies is first-party data. Why the big change? According to David Temkin, Google’s director…

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