Posts Tagged ‘marketing’
Are You Really Using Social Listening Effectively?
From community management to content strategy and everything in between, social listening is a powerful tool that every area of social media marketing can (and should) leverage. Why? It’s simple: the data! Social listening tools provide a treasure trove of metrics and insights that give your brand the clarity they need to stand out and…
Read MoreNo More Third-Party Cookies? The Future of Digital Advertising
Google’s Chrome browser just announced that it will not roll out alternative user-level ad identifiers to replace third-party cookies. Safari and Firefox, the world’s second and third most popular web browsers, already block third-party cookies by default. The replacement for third-party cookies is first-party data. Why the big change? According to David Temkin, Google’s director…
Read MoreRecapping Marketing Changes in 2020: More Focus on Causes, Empathy, and Personalization
A global pandemic, political unrest, and murder hornets were just a few things that dominated the news cycle in 2020. That being said, the craziness that occurred last year helped accelerate innovation across the marketing landscape like we’ve never seen before. So, let’s take a quick look at the biggest happenings of the year. 1.…
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