Celebrating Black Pioneers in Technology and Marketing

Celebrating Black Pioneers in Technology and Marketing

Black History Month gives us an opportunity to honor and celebrate the countless contributions Black Americans have made to society throughout history – many of whom are too often neglected.  As a fully remote company, we are reliant on technology to allow us to do every aspect of our jobs. It’s become such a norm…

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Are You Really Using Social Listening Effectively?

Are you using social listening right?

From community management to content strategy and everything in between, social listening is a powerful tool that every area of B2B social media marketing can (and should) leverage. Why? It’s simple: the data! Social listening tools provide a treasure trove of metrics and insights that give your brand the clarity they need to stand out…

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No More Third-Party Cookies? The Future of Digital Advertising

Third-party data

Google’s Chrome browser just announced that it will not roll out alternative user-level ad identifiers to replace third-party cookies. Safari and Firefox, the world’s second and third most popular web browsers, already block third-party cookies by default. The replacement for third-party cookies is first-party data. Why the big change? According to David Temkin, Google’s director…

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