Posts Tagged ‘influencers’
Try Leveraging B2C and B2B Influencers at Your Next Event
We have a saying here at Social Tribe, B2C and B2B influencers have one key thing in common: speaking to audiences human to human (H2H). While the gap between B2B and B2C influencers has grown smaller as a result of this, it’s still clear why a brand would work with one over another for an…
Read MoreWhy Longer Engagement at Events Drives More Leads
Virtual events aren’t going away any time soon. In fact, they’re on the rise as businesses increasingly turn to digital to stay connected with their audiences. Ninety-three percent of event professionals plan to invest in virtual events moving forward. With so many competing events and distractions, one of the biggest challenges digital marketers are struggling…
Read MoreHelping a B2B Tech Company Reach #1 Share of Voice at a Key Virtual Event
A B2B tech company saw the National Retail Federation Conference as the perfect opportunity to stand out from competitors and build new connections. But with the continuation of COVID 19, the conference moved from an in-person event to completely digital. They needed to quickly shift their event strategy while still meeting their goals of driving…
Read MoreB2B vs. B2C Influencers: Can They Work Together?
B2B vs. B2C influencers – what’s the difference? While the gap has grown smaller, it’s still clear why a brand would work with one over another. However, depending on your brand and audience, it might be in your best interest to work with both a B2B and a B2C influencer for your campaign to magnify…
Read More3 Ways to Measure Influencer Marketing ROI
You put together an awesome strategy, the influencers you chose were highly-vetted, fantastic to work with, and filled their contractual obligations, and the program went off without a hitch. But how do you know you’re maximizing your influencer marketing ROI? How do you know if your efforts were truly successful? There are tons of performance…
Read MoreInfluencer Marketing Questions You Need to Ask
Thinking about kickstarting your influencer marketing journey but aren’t sure where to start? Well, you’re not alone. More and more B2B enterprise companies are taking the leap every day. And many of them are asking the same influencer marketing questions and facing the same challenges. Not only can it be a daunting task to source…
Read MoreThe Next Big Thing in Influencer Marketing: CGI Influencers
At Social Tribe, influencer marketing is our bread and butter. I think we speak for most marketers when we say that it can be highly effective for a brand when done right. But, what will influencer marketing look like in a post-pandemic world? Planning for 2021 will require immense flexibility and a willingness to experiment…
Read MoreWorking with Influencers Outside the Box
Influencers can offer more to your brand than their platform with an impressive audience reach, especially when you approach influencer relationships with the understanding that they can also benefit from that relationship. With some creative collaboration and thinking outside the box, influencer marketing transforms from a one-way conventional sponsorship to a mutually beneficial reciprocity. Working…
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