Now that we’re more than a month into 2021, we’re all in full swing looking for the hot trends in social and what’s coming next. For instance, we know corporate responsibility is vital for brands to keep in mind. But what about the trends we should not be doing? Here are four social media…

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Effectively measuring your marketing campaigns have become critical to understand if your efforts are working and how exactly to adjust them if not. Although influencer marketing is still a newer marketing frontier, it too relies heavily on metrics. You’re probably familiar with a lot of these basic metrics: Impressions Reach Shares Saves Likes Comments Engagement…

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At Social Tribe, influencer marketing is our bread and butter. I think we speak for most marketers when we say that it can be highly effective for a brand when done right. But, what will influencer marketing look like in a post-pandemic world? Planning for 2021 will require immense flexibility and a willingness to experiment…

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Are you a marketer having trouble finding the right influencers for your business? Stop the endless search – you already know who your most valuable influencers are, because they’re right under your nose. Allow me to explain! In a previous post, I discussed the importance of leveraging micro-influencers for your brand — tapping into those who have…

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Influencer programs are a shed load of work. Part of what makes influencer programs more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. It’s this factor, the human factor, that leads marketers to feel unsure about how they can evaluate an influencer program’s success relative…

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Influencers can offer more to your brand than their platform with an impressive audience reach, especially when you approach influencer relationships with the understanding that they can also benefit from that relationship. With some creative collaboration and thinking outside the box, influencer marketing transforms from a one-way conventional sponsorship to a mutually beneficial reciprocity. Working…

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It’s no secret that influencer marketing is on the rise. We know that building out a successful influencer marketing program can feel daunting and perhaps even a little nebulous, but it doesn’t need to be! The real secret is finding the right people to partner with, and laying out appropriate measuring capabilities. Let’s walk through…

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It’s been about a month since the General Data Protection Regulation (GDPR) went into effect in the EU, and we’re already seeing a ripple effect on brands here in the US. Companies like Google and Facebook are already dealing with lawsuits pertaining to GDPR, and facing some heat over compliance issues. We’ve been talking a…

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I sat down with our technology partner, Traackr, to share my thoughts on why a holistic approach to Influencer Marketing is best, as part of their “My Influencer Marketing Philosophy” series. Check out the interview! Who are you and what’s your philosophy on influencer marketing? Megan Conley: Hi, I’m Megan Conley, I am the CEO…

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Has your B2B company jumped on the influencer marketing train yet? If not, you could be missing out on some valuable connections that could help take your business to the next level. If you’re a B2B company in particular, we understand that implementing an influencer program can be a challenge. With all of the changes…

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