How to Get to Know Your Audience Before a Big Event

Get to know your audience before your next event

You may already have a target demographic in mind when it comes to who you want to reach for your event. You might even have some engagement metrics that show how you’re reaching that audience already. But without social listening, you’re not seeing the complete picture.  You need to know your audiences inside out. Without…

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Why Longer Engagement at Events Drives More Leads

Drive engagement at events

Virtual events aren’t going away any time soon. In fact, they’re on the rise as businesses increasingly turn to digital to stay connected with their audiences. Ninety-three percent of event professionals plan to invest in virtual events moving forward. With so many competing events and distractions, one of the biggest challenges digital marketers are struggling…

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