Posts Tagged ‘digital events’
Try Leveraging B2C and B2B Influencers at Your Next Event
We have a saying here at Social Tribe, B2C and B2B influencers have one key thing in common: speaking to audiences human to human (H2H). While the gap between B2B and B2C influencers has grown smaller as a result of this, it’s still clear why a brand would work with one over another for an…
Read MoreHow to Get to Know Your Audience Before a Big Event
You may already have a target demographic in mind when it comes to who you want to reach for your event. You might even have some engagement metrics that show how you’re reaching that audience already. But without social listening, you’re not seeing the complete picture. You need to know your audiences inside out. Without…
Read MoreLean on Social Listening to Inform Your Event Content Strategy
Gone are the days of events teams sitting around in a room deciding what they want to say, what products they want to feature, or what they want to sell. This type of old-school marketing just doesn’t cut it anymore. For brands to truly resonate at any event, it’s time to stop talking and start…
Read MoreWhy Longer Engagement at Events Drives More Leads
Virtual events aren’t going away any time soon. In fact, they’re on the rise as businesses increasingly turn to digital to stay connected with their audiences. Ninety-three percent of event professionals plan to invest in virtual events moving forward. With so many competing events and distractions, one of the biggest challenges digital marketers are struggling…
Read MoreConsider These Questions with the Shift in Events in the Digital Era
While in-person events are starting to come back, virtual or hybrid events are likely here to stay. According to research, 68% of event marketers reported that a hybrid solution will play a key role in 2021 event strategies and seven out of 10 marketers moved their face-to-face events partially or fully virtual for this year.…
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