Posts Tagged ‘content’
Measuring Event Success through Digital Advertising
Struggling to connect with the right people at the right time? It might be a good idea to look into digital advertising to reach the right audience for your event. How do you know if paid social is right for you and your upcoming event? Take a look back at the last few months. How…
Read MoreHelping a B2B Tech Company Reach #1 Share of Voice at a Key Virtual Event
A B2B tech company saw the National Retail Federation Conference as the perfect opportunity to stand out from competitors and build new connections. But with the continuation of COVID 19, the conference moved from an in-person event to completely digital. They needed to quickly shift their event strategy while still meeting their goals of driving…
Read MoreStopping the Scroll with Dynamic Content
“B2B doesn’t mean boring to boring.” It’s a turnkey phrase–one that those of us in the B2B marketing world have all heard (and probably said) countless times. But what do digital marketers really mean when they say it? Are they implying that SaaS companies should start roasting their followings on Twitter or working with…
Read MoreUse Audience Insights to Boost Your Content Strategy: Here’s Why
Picture this: you spend all week working on a Tweet, you’ve written and rewritten your copy, and you’re ready for it to go viral… only for it to flop once it goes live. So, what’s the problem here? Chances are, you’re missing the mark when it comes to understanding your audience. Without that baseline, your…
Read More3 Reasons Why Interactive Content Should Be on Your Radar Right Now
The year is 2011: you just got back from drinks with some friends and find yourself laying in bed, scrolling on your phone, when you come across a quiz that promises to answer the question, “What major US city are you meant to live in?” You tap through a series of multiple choice questions to…
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