How to Get to Know Your Audience Before a Big Event

Get to know your audience before your next event

You may already have a target demographic in mind when it comes to who you want to reach for your event. You might even have some engagement metrics that show how you’re reaching that audience already. But without social listening, you’re not seeing the complete picture.  You need to know your audiences inside out. Without…

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Stopping the Scroll with Dynamic Content

Stop the scrolling

“B2B doesn’t mean boring to boring.” It’s a turnkey phrase–one that those of us in the B2B marketing world have all heard (and probably said) countless times. But what do digital marketers really mean when they say it? Are they implying that SaaS companies should start roasting their followings on Twitter or working with Gen…

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