Posts Tagged ‘B2B’
How to Get to Know Your Audience Before a Big Event
You may already have a target demographic in mind when it comes to who you want to reach for your event. You might even have some engagement metrics that show how you’re reaching that audience already. But without social listening, you’re not seeing the complete picture. You need to know your audiences inside out. Without…
Read MoreHelping a B2B Tech Company Reach #1 Share of Voice at a Key Virtual Event
A B2B tech company saw the National Retail Federation Conference as the perfect opportunity to stand out from competitors and build new connections. But with the continuation of COVID 19, the conference moved from an in-person event to completely digital. They needed to quickly shift their event strategy while still meeting their goals of driving…
Read MoreStopping the Scroll with Dynamic Content
“B2B doesn’t mean boring to boring.” It’s a turnkey phrase–one that those of us in the B2B marketing world have all heard (and probably said) countless times. But what do digital marketers really mean when they say it? Are they implying that SaaS companies should start roasting their followings on Twitter or working with Gen…
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