Social Tribe is attending a new conference next week and we could not be more excited about it! The Sprinklr Digital Transformation Summit is April 10-12 in Nashville, TN and myself and a few of our team members will be there to represent the Tribe. If you aren’t familiar with Sprinklr, it is a very robust and dynamic social media management platform designed specifically for the enterprise. Our team is made up of Sprinklr experts (read: nerds) that help enterprise brands successfully manage and deliver integrated social, content and influencer programs. As part of our attendance at the Sprinklr Summit, I will be giving a presentation along with Erin McGee, the social media manager for SAP. Here’s a sneak peek of what we’ll cover:
The Effectiveness of Content Marketing
The world of online marketing is a constant ebb and flow, and right now content marketing is on the rise. Brands are investing big money in developing content to fuel their social media programs, whether it’s thought leadership blogs, videos, or dynamic content like quizzes or GIFs. But the question remains: once the content is created, how can brands get the most out of that investment? How can they optimize content performance by tapping into their complex social ecosystems to drive reach, engagement and traffic? That’s exactly what we will answer during our presentation. So, if you are struggling to get your content to reach the right audience or you just aren’t sure if your investment is worth it, we’ll show you some examples of how we have helped foster successful content marketing programs for our clients. More specifically, we’ll discuss how we drove content and social media marketing success for SAP.
We’ll dive into the big picture strategy and tactical activities that we use with SAP to ensure success across their many lines of business. You’ll learn about our unique, programmatic approach to social media amplification and cross-promotion across a very complex enterprise, and how Sprinklr has allowed us to successfully implement this approach. Our collaboration with SAP has transformed the way we think about marketing, and we can’t wait to share our secrets at this exciting event.
Click, Reach, Engage: How to optimize a global content program
Tuesday, April 11, 2017 3-3:45pm
Nashville Music City Center
More info: https://summit.sprinklr.com/agenda/
Stay tuned for Part 2 of our coverage of the Sprinklr Digital Transformation Summit for more information. We hope to see you there!