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Success Story: Global Content Program

The client, a publicly-traded multinational enterprise software corporation headquartered in Germany, was investing a ton of resources towards content creation, but they had no idea...

Why Influencer Marketing is Critical to Your Social Media Program Success

Social media is (and always has been) about relationships. The stronger your relationships are, the stronger your community is. The stronger your community is, the...

10 Tips to Take Your Social Copy From “Meh” to “Yeah!”

Ah, social copy—the veritable bane of many a digital marketer’s existence. I mean, who has time to come up with quippy/informative/engaging pieces of bite sized...

Digital Transformation & The Next Generation Customer Experience

Highlights from the Sprinklr #Unenterprise Keynote The Sprinklr Digital Transformation Summit wrapped up two days ago and we are still reeling from all of the...

Focusing the Lens: The Future of Enterprise Social Media Programs

Enterprise social media programs are getting serious - really serious! If 2017 has showed us anything, it's that things change quickly, and innovation happens at...

Social Tribe at The Sprinklr Digital Transformation Summit

Social Tribe is attending a new conference next week and we could not be more excited about it! The Sprinklr Digital Transformation Summit is April...

The True Social Media Interaction Rate

Engagement Rate, Interaction Rate, this rate, that rate. Various metrics tend to be thrown around haphazardly when it comes to social media reporting. That’s understandable,...

9 Tips to Leverage Social Media to Build Relationships with Influencers

Influencer marketing is one of the hottest industry topics in 2017, but not everyone fully understands the distinction between influencer marketing and influencer relations. If...

Using Humor to Humanize Your Brand

In my last blog post, I emphasized how important it is to show the human side of your brand on social media to gain trust...