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The True Social Media Interaction Rate

Engagement Rate, Interaction Rate, this rate, that rate. Various metrics tend to be thrown around haphazardly when it comes to social media reporting. That’s understandable,...

9 Tips to Leverage Social Media to Build Relationships with Influencers

Influencer marketing is one of the hottest industry topics in 2017, but not everyone fully understands the distinction between influencer marketing and influencer relations. If...

Using Humor to Humanize Your Brand

In my last blog post, I emphasized how important it is to show the human side of your brand on social media to gain trust...

What Your Social Media Interaction Rate Tells You

Now that you’ve determined how to calculate your brand’s social media interaction rate… …it’s time to analyze the data. This is when my data-loving heart...

Why Clients Love Our Agency (& How to Make Your Clients Love You Too)

Like most teams, Social Tribe has spent the first weeks of the year firming up business strategies, outlining goals and benchmarks, and otherwise planning how...

Catching the Buzz: How Social Media Sparked an Evolution in Super Bowl Marketing

Reflecting on this year’s Super Bowl, I have to admit I found myself glued to my phone more than ever before. Social media has become...

The Best News for Influencer Marketers in 2016

2016 was a year filled with trend after trend after trend on social media. Some were short-lived (mannequin challenge, anyone?) but some left a lasting...

Predicting the Future With Our Favorite Industry Experts

Reflecting on what we’ve learned in 2016 is one of the best opportunities to forecast the key trends that will shape the digital marketing landscape...

Project Spotlight: Enterprise-Level Social Media with SuccessFactors

Social Tribe has been working with SuccessFactors, an SAP company, for almost a year now and we thought it was high time we provided you...