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Influencer Whitelisting: Could You Benefit from It?

You might have heard the buzz around influencer whitelisting as experts debate the benefits and potential downsides. Although it’s not a new concept, we’ve noticed...

No More Third-Party Cookies? The Future of Digital Advertising

Google's Chrome browser just announced that it will not roll out alternative user-level ad identifiers to replace third-party cookies. Safari and Firefox, the world’s second...

How to Make the Most Out of Your Reporting

You’ve spent countless hours strategizing and executing on your social media campaign. Now that it’s reached its conclusion, you need to determine whether it was...

What’s in It for ME: Joining a New Social Channel

I like to think of myself as an “optimistic cynic” when it comes to how I approach most new things. Whether a new restaurant, fashion...

3 Ways to Measure Influencer Marketing ROI

You put together an awesome strategy, the influencers you chose were highly-vetted, fantastic to work with, and filled their contractual obligations, and the program went...

How to Ensure Your Influencers are Reaching the Right Audience

As enterprise companies continue to look for ways to connect with their audience, influencer marketing is a powerful way to accomplish that goal. But how...

Influencer Marketing Questions You Need to Ask

Thinking about kickstarting your influencer marketing journey but aren't sure where to start? Well, you're not alone. More and more B2B enterprise companies are taking...

Use Audience Insights to Boost Your Content Strategy: Here’s Why

Picture this: you spend all week working on a Tweet, you’ve written and rewritten your copy, and you’re ready for it to go viral… only...

International Women’s Day: Looking Towards the Future

  International Women’s Day has been a space to celebrate and advocate for women’s rights and equality around the world. It’s also been a day...