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Customer-First at Scale – Executing Social Across the Enterprise: A SXSW Panel Discussion

It’s no longer what brands say, but what customers say that matters. In this SXSW panel hosted by Sprinklr, social marketing innovators share how they...

Building Customer-First Social Media Strategies: A SXSW Panel Discussion

With the rise of digital and social, the agency landscape is shifting more than ever, and the ideas of “digital transformation” and “customer experience” are...

5 Things B2B Brands can Learn About Customer Engagement from their B2C Counterparts

Today’s B2B companies may be overhauling business models and breaking technological boundaries, but when it comes to building customer relationships, the B2C world has them...

[Video] Why Your Influencer Marketing Approach Should Be Holistic

I sat down with our technology partner, Traackr, to share my thoughts on why a holistic approach to Influencer Marketing is best, as part of...

Join Me at #SMMW18 for “Tools, Tech, and Processes to Scale Your Enterprise Social Media Programs”

If you're an enterprise digital marketer, you're faced with a lot of challenges every day: You need to stay on top of the newest tools,...

[Video] 5 Ways to Hack the New Facebook Algorithm

Facebook decided to change its algorithm. Again. And businesses, as well as the stock market, freaked out a bit. While the stock price mostly recovered,...

Activate the Power of your Personal Brand to Market Your Business

Last year, I gave a presentation on the marketing panel at the Dell Women’s Entrepreneur Network (DWEN) conference in San Francisco. DWEN is an organization that connects...

Leverage Micro-Influencers to Bring Value to Your B2B Business

Has your B2B company jumped on the influencer marketing train yet? If not, you could be missing out on some valuable connections that could help...

5 Tools To Help Uplevel Your Video Marketing Game

Remember the good ol’ days when video was thought to be the future of marketing? Think back—It was a simpler time filled with children laughing...