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[Video] Why Your Influencer Marketing Approach Should Be Holistic

Earlier this year, I sat down with our technology partner, Traackr, to share my thoughts on why a holistic approach to Influencer Marketing is best,...

Join Me at #SMMW18 for “Tools, Tech, and Processes to Scale Your Enterprise Social Media Programs”

If you're an enterprise digital marketer, you're faced with a lot of challenges every day: You need to stay on top of the newest tools,...

[Video] 5 Ways to Hack the New Facebook Algorithm

Facebook decided to change its algorithm. Again. And businesses, as well as the stock market, freaked out a bit. While the stock price mostly recovered,...

Activate the Power of your Personal Brand to Market Your Business

Last year, I gave a presentation on the marketing panel at the Dell Women’s Entrepreneur Network (DWEN) conference in San Francisco. DWEN is an organization that connects...

Leverage Micro-Influencers to Bring Value to Your B2B Business

Has your B2B company jumped on the influencer marketing train yet? If not, you could be missing out on some valuable connections that could help...

5 Tools To Help Uplevel Your Video Marketing Game

Remember the good ol’ days when video was thought to be the future of marketing? Think back—It was a simpler time filled with children laughing...

We’re Hiring! Senior Account Manager

Our most important asset? People. We’re looking for “drivers”; big thinkers with an entrepreneurial and strategic mindset — people who are committed to exceptional client...

A Connected Feed: Evaluating the Impact of Facebook’s Algorithm Update

If you’ve made goals and resolutions for 2018 — whether personal or for your own organization — you’re not the only one. Mark Zuckerberg, founder...

Think Structure for Success: Digital Marketing in 2018

The beginning of the year is the perfect time to step back and assess the tactics and strategies deployed in your digital marketing programs. When...