When looking for agency support, one of your first questions might be, “what services do they provide?” Typically these are things like organic social, paid media, influencer marketing, and content marketing. While an agency’s service offerings are important, we often find that our clients are looking for more than tactics – they are really seeking specific outcomes.
That’s why we focus on driving outcomes
As we work through the discovery process with potential client partners, we move beyond just what they need on the surface level and move towards the bigger picture question: what are you trying to achieve?
Marketing and technology are shifting in the digital space – there are so many things to measure. But, the real source of truth is the outcomes. We must ask: what effect can we really change? Doing so maximizes ROI and makes a bigger impact on your bottom line.
What does that look like?
For instance, you might traditionally reach out to an agency for event support on your social channels. But is that enough? Looking more closely at your needs, you might discover you actually need help driving registrations. To achieve that, we’d take an integrated approach – a combination of paid media, influencer marketing, and hyper-focused content to get your message in front of the right audiences and drive those registrations.
Our team has always been focused on reaching those outcomes. Now, we’re pushing our clients and you to shift focus as well. With that in mind, we’re working on redefining our services to be outcomes-based to hone in on what’s most important to your business – things like driving engagement, reaching the right audience, lead generation, increased brand awareness, etc. Keeping the focus on the outcomes that really move the needle.
What does this look like in action?
An enterprise B2B tech company recently came to us with the goal of generating brand awareness and consideration for their digital presence at Mobile World Congress. Their team originally had driving webinar attendance as the focal point of their program, a traditional and tactical way of thinking. We took a step back and realized they really wanted to bridge the gap between the customer and company, a key to building brand consideration at a virtual event, with webinars being a way to do so.
Identifying the outcome allowed us to create an integrated strategy that built and nurtured customer relationships rather than simply driving video views. We used paid and organic social media content to meet the customers where they were, answering their unique pain points via snackable videos. We also launched a strategic influencer activation to leverage an industry key player’s reach and credibility to tell the brand story in an engaging way while humanIzing SAP.
The results? We drove over 2.5M impressions and over 20K engagements from the target audience while driving over 15K users to the brand’s dedicated event landing page all with a conservative budget and a short amount of time.
At the end of the day, you’re going to know best what your team needs to achieve. We’ll be the partners that help define the best strategy to get you there. Together, we’ll shape the hearts and minds of your customers. Ready to achieve better outcomes? Reach out to our team of digital experts today.