Meet Your Tribe: Juliet

Here at Social Tribe, we believe in the importance of building lasting relationships – whether it’s within our team or with our clients. That’s why we’ve carefully cultivated our amazing team to be filled with people who share our core values and are ready to be your social engagement partners. In this series, we’ll share a little bit about our team’s passions and work to give you a glimpse into the people you’ll be working with. It’s time to #MeetYourTribe.

Hi, I’m Juliet…

But you can call me Jude. Jules also works, but for the love of God, don’t call me JuJu (there are only three people in the world who have that privilege and we’re just not on that level yet). I’m an Account Lead and Content Marketing Strategist here at Social Tribe; I lead a number of our key client programs while also overseeing all things content and creative. 

I’m an environmental activist, tattoo enthusiast, and recovering hipster. When I’m not working, you can find me devouring books, quoting movies, spending quality time with my plants, and belting Hamilton at the top of my lungs (much to the chagrin of my husband and our neighbors). I also love to sew, camp, bake, paint, and play board games. I’m basically one of those jack of all trades, master of none type of people. I have more hobbies than I do time to explore them and honestly, that’s how I like it. 

There’s a Ray Bradbury quote that says, “believe in one thing too much and you have no room for new ideas,” and I like to think that’s how I approach life. Though I realize that the mind is not necessarily a finite resource, I find the prospect of not learning new things absolutely terrifying. So I dabble in metalsmithing and competitive improv; in roller skating and interior design. Sometimes I try out something new and find it doesn’t work for me (I’m looking at you, screenwriting). Other times, I pick up knitting needles, end up four sweaters deep in as many months, and can’t imagine a life where I’m not surrounded by countless skeins of ethically sourced, South American wool. To me, that’s what makes life exciting. It’s also what drew me to the fast-paced world of marketing. 

You Can Have It Both Ways

When I was young, I was 100% certain that I would be on Broadway. I studied theatre growing up and through college, but as you might imagine, that career path is riddled with uncertainty. And as much as I’d like to say I’m a true bohemian who relishes the romanticism of life as a starving artist, I’m more of an average Jane who loves the beauty and excitement of the arts, but also enjoys the stability and security of a white-collar career. I remember being at university and dreading a life in which those things were mutually exclusive. 

Then I discovered digital marketing.

Stagnation? We Don’t Know Her

I sometimes still marvel at how much this industry has changed in the past 10+ years. I think about my friends nagging me to get a MySpace page back in high school and how I said, “no,” because I thought social media was a temporary novelty. Look who’s laughing now! 

I never would have imagined that we’d end up here, but that is the beautiful thing about this industry. It’s ever-changing, with new trends, new tools, and new platforms popping up at every turn. There is always something new to learn, it never gets boring, and that is what gets me out of bed for work each day. Though trying to constantly keep your finger on the pulse can be exhausting, there’s something exciting about a webinar that promises the new inside scoop. There’s something invigorating about knowing there are countless threads of expertise in the space, each one with its own challenges and opportunities. 

So right now I specialize in content and creative, and I wouldn’t have it any other way. But who knows what the future holds? This time next year I could be knee-deep in paid strategy while learning archery and wheel-thrown pottery on the side. Only time will tell!