Measuring Event Success through Digital Advertising

Digital advertising is a great way to reach your target audience at upcoming events.

Struggling to connect with the right people at the right time? It might be a good idea to look into digital advertising to reach the right audience for your event.

How do you know if paid social is right for you and your upcoming event? Take a look back at the last few months. How many times have these questions come up?

  • How do we drive high-targeted users to our events registration page?
  • What kind of content and messaging do customers value?
  • How do we boost our Search Engine Results Page (SERP) on Google?
  • How do we find conversations happening around our event, industry, and topic, and target the users having them?

If these are the pain points you find yourself returning to every time you plan for an event, Social Tribe is here to help!

Running a digital advertising campaign for your event is a cost-effective way to place your content directly in your target audience’s newsfeed, while still providing an authentic user experience. If you’re working with the right agency, with the right paid media expertise,  the ROI is unbeatable. For example, with just $1,000, you can reach over half a million targeted users (which would cost nearly 30x’s the amount in TV advertising!).

Here at Social Tribe, we pride ourselves on our optimization expertise – the key to driving down advertising costs below industry benchmarks (we are never satisfied with just meeting the average costs!). We do not take a “set it and forget it” approach. Once we launch a digital ad campaign, we manage it daily to analyze results and then make strategic decisions based on our findings. Analyze, refine, repeat.  

Here’s how you can drive meaningful results through paid social:

Strategic Roadmap

A customized plan that finds the best solution to maximize the ROI of your social media advertising.

A customized roadmap that begins with your goals and ends with how to achieve them through paid media. Every goal is unique and therefore requires a unique ad campaign approach. For instance, you wouldn’t run a paid awareness campaign if your goal is to drive more event registrations.

Daily Ad Management and Optimization 

Leverage our team of experts to turn strategy into seamless execution, so you can focus on your larger business priorities.

Audience Insights

Use paid media to gather detailed insights about who your audience is and what content resonates with them in order to guide current and future event strategies. Why spend $$ in creating sizzle reels if your target audience resonates more with animated GIFs? Why create tons of pre-set polls if your target audience resonates more with free-form Q&A’s?

Increase Overall Event ROI

Turn your social media data into actionable insights that achieve, and exceed, your business goals.

Our team of digital advertising experts can help you reach your audiences, support business goals, and gain real insight into what content and messaging your customers resonate with to help strategically guide your event planning decisions. Interested? Click here to learn how we can help!