With the right influencers, you can build brand awareness, increase brand exposure, and help start meaningful conversations. But how much does influencer marketing move the needle when it comes to increasing sales? You might be surprised…
First off, let’s talk about trust. Due to a myriad of reasons, it’s no longer simply given. With the accessibility of social media and the Internet, brands now must earn the buyer’s trust. Think about it; when is the last time you bought a product solely based on an advertisement? Today’s buyers are more thorough, checking reviews from multiple sources, talking to their peers, and hearing feedback from, you guessed it, influencers. In fact, 72% of customers trust a business more after an influencer recommends them.
What about the B2B space?
B2C influencers have dominated social media feeds, peddling everything from high-end clothing to vacuum cleaners, and everything in between—and their audiences are responding with purchases. But what about their B2B counterparts? Are prominent influencers increasing the likelihood of someone in their audience making, let’s say, a multi-million dollar ERP software buy?
Cutting through the noise
Businesses, much like consumers, have to deal with the same amount of in-your-face ads. Ads from businesses that are trying to sell a similar, if not the same product. So, how do they make the right buying decisions? They rely on prominent voices in the industry. An eye-popping 91% of B2B purchasers said that their buying decisions were influenced by WOM—and 36% of buyers ask thought leaders for their opinion before making a purchase. Looking at the data, one trend stands out: people are relying on these industry SMEs to help guide them toward the right buying decision.
But are they actually buying?
To put it simply, yes. It may be hard to imagine but B2B influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Talk about a solid investment. On average, businesses generate $6.50 in revenue for each $1 invested in influencer marketing, 70% make $2 or more, and 13% make $20 or more. If you’re looking to increase sales, this data should provide you with some hope. Can you honestly think of a better way to invest your marketing budget?
Are you ready to dive into influencer marketing? Now is the perfect time to add this time-tested tactic to your marketing strategy. If you have any questions, we can help. We’ve been working with some of the most well-regarded influencers for years, and have the knowledge to help you succeed. Reach out today. Or, check out our free guide here.