Your event might have ended, but the opportunity to drive engagement hasn’t. If you’re struggling to keep audience engagement going after the event, it might be a good idea to look into digital advertising. With hyper-targeted ads, you can reach the right audience at the right time.
How do you know if paid social is right for you and your post-event strategy? Start by asking yourself the following questions:
- How do we increase traffic to our landing page after the event?
- What kind of content and messaging do event attendees value?
- How do we boost our Search Engine Results Page (SERP) on Google?
- How do we find conversations happening after the event and engage?
- How do we continue driving engagement and lead generation after the event?
If these pain points resonate with you and your team, digital advertising can help.
Running a digital advertising campaign after your event is a cost-effective way to place your content directly in your target audience’s newsfeed, while still providing an authentic user experience. If you’re working with the right agency, with the right paid media expertise, the ROI is unbeatable. For example, with just $1,000, you can reach over half a million targeted users (which would cost nearly 30x’s the amount in TV advertising).
Here at Social Tribe, we pride ourselves on our optimization expertise – the key to driving down advertising costs below industry benchmarks (we are never satisfied with just meeting the average costs). We do not take a “set it and forget it” approach. Once we launch a digital ad campaign, we manage it daily to analyze results and then make strategic decisions based on our findings. Analyze, refine, repeat.
Here’s how you can drive meaningful post-event results through paid social:
Create a customized plan that finds the best solution to maximize the ROI of your social media advertising. Within that, create a customized roadmap that begins with your goals and ends with how to achieve them through paid media. Every goal is unique and therefore requires a unique ad campaign approach. For instance, you wouldn’t run a paid awareness campaign if your goal is to drive more traffic to your landing page after your event.
Daily Ad Management and Optimization
To make sure you can get the most out of your ads, you’ll want to run tests, monitor their performance, and optimize. Having a dedicated expert or team of experts to turn strategy into seamless execution can help you focus on your larger business priorities.
Use paid media to gather detailed insights about who your audience is and what content resonates with them in order to guide current and future event strategies. For instance, why spend money on creating sizzle reels if your target audience resonates more with animated GIFs? Or, why create tons of pre-set polls if your target audience resonates more with free-form Q&As?
Leverage the Data to Increase Overall Event ROI
Once you have the strategy and insights, you can turn your social media data into actionable insights that achieve, and exceed, your business goals long after the event ends.
Our team of digital advertising experts can help you reach your audiences, support business goals, and gain real insight into what content and messaging your customers resonate with to help strategically guide your event planning decisions. Interested in learning how? Fill out the form below and we’ll reach out. Or, click here to learn more about how we can help maximize ROI after your event.