Customer-First at Scale: Executing Social Across the Enterprise, a SXSW Panel Discussion

It’s no longer what brands say, but what customers say that matters. In this SXSW panel hosted by Sprinklr, social marketing innovators share how they are executing a customer-first strategy. Hear about the strategies experts are using to ensure the highest quality customer experience on social, how to gain buy in from brand stakeholders, and how to scale these strategies across enterprise-level organizations.


  • Tatiana Natzke: Director of Accounts – Social Tribe
  • Josh Machiz: Chief Digital Officer – NASDAQ
  • Bianca Chan-Shaw: Vice President Social Engagement – MGM Resorts International
  • Julissa Viana: Senior Director Corporate Communications – Celgene

Catch the entire panel here: