Tools & Technology
Are You Really Using Social Listening Effectively?
From community management to content strategy and everything in between, social listening is a powerful tool that every area of social media marketing can (and should) leverage. Why? It’s simple: the data! Social listening tools provide a treasure trove of metrics and insights that give your brand the clarity they need to stand out and…
Read MoreInfluencer Whitelisting: Could You Benefit from It?
You might have heard the buzz around influencer whitelisting as experts debate the benefits and potential downsides. Although it’s not a new concept, we’ve noticed many brands and influencers alike don’t fully grasp the concept. That’s why we decided to create this resource to answer some of your burning questions so you can decide if…
Read MoreNo More Third-Party Cookies? The Future of Digital Advertising
Google’s Chrome browser just announced that it will not roll out alternative user-level ad identifiers to replace third-party cookies. Safari and Firefox, the world’s second and third most popular web browsers, already block third-party cookies by default. The replacement for third-party cookies is first-party data. Why the big change? According to David Temkin, Google’s director…
Read MoreWhat’s in It for ME: Joining a New Social Channel
I like to think of myself as an “optimistic cynic” when it comes to how I approach most new things. Whether a new restaurant, fashion trend, book, or even television show, I tend to hang back and observe how things play out– hesitant to take the risk and jump in right away. I let the…
Read MoreUse Audience Insights to Boost Your Content Strategy: Here’s Why
Picture this: you spend all week working on a Tweet, you’ve written and rewritten your copy, and you’re ready for it to go viral… only for it to flop once it goes live. So, what’s the problem here? Chances are, you’re missing the mark when it comes to understanding your audience. Without that baseline, your…
Read More3 Reasons Why Interactive Content Should Be on Your Radar Right Now
The year is 2011: you just got back from drinks with some friends and find yourself laying in bed, scrolling on your phone, when you come across a quiz that promises to answer the question, “What major US city are you meant to live in?” You tap through a series of multiple choice questions to…
Read MoreThe Next Big Thing in Influencer Marketing: CGI Influencers
At Social Tribe, influencer marketing is our bread and butter. I think we speak for most marketers when we say that it can be highly effective for a brand when done right. But, what will influencer marketing look like in a post-pandemic world? Planning for 2021 will require immense flexibility and a willingness to experiment…
Read MoreSocial Listening: The Secret to Improving Customer Experience
Gone are the days of marketers sitting around in a room deciding what they want to say, what products they want to feature or what they want to sell. This type of old school marketing just doesn’t cut it any more. For brands to truly resonate, it’s time to stop talking and start listening.…
Read MoreTop 10 Things to Know About SEO
Think SEO is dead? Think again. Page rank remains one of the most crucial indicators for success and click-throughs for businesses. When your business is the top hit for a particular search, you are getting more eyes and more traffic than anyone else who would come up in that same search. When your business is…
Read MoreAdapting Your Facebook Strategy for Social Media Survival
When you think of the Facebook Newsfeed, what do you think? The conversation around this platform mostly consists of concerns over Facebook’s tendency to leak private data, amplify bogus news stories, and fail to regulate toxic user behavior Facebook’s CEO, Mark Zuckerberg, has been vocal about addressing these concerns and is pivoting the Facebook user…
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