At Social Tribe, influencer marketing is our bread and butter. I think we speak for most marketers when we say that it can be highly effective for a brand when done right. But, what will influencer marketing look like in a post-pandemic world? Planning for 2021 will require immense flexibility and a willingness to experiment…

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Digital Events

Remember the days when you were packing your suitcase, booking your flight, and counting down the days till your next big event? In 2019, business was normal, companies all around the world hosted trade shows and massive launch events, and teams came together for annual retreats. Little did we know that 2019 would be the…

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Much like social media, influencer marketing is ever-evolving and challenging marketers to think outside the box to find ways to creatively partner with and activate influencers. Identifying forward-thinking ways to partner with influencers is not a nice to have – it’s the key to driving greater results and bringing value to your marketing programs. These…

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Working from home is something I have been doing on and off for 14 years, since I started my career in Social Media Marketing back in 2006. At the time I was a Community Manager for a social networking site. I remember people being fascinated that I was working from home, and not even understanding…

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In the wake of the novel Coronavirus, we are entering an unprecedented time of digital activation. We are already seeing drastic changes in human behaviors and in social media usage. In fact, social media activity is already up 25% and that number is likely to continue rising. During this time, brands need to quickly pivot…

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  As social beings, humans are hard-wired to crave connection. We yearn for happy hours, brunch dates, and being surrounded by loved ones. Since the initiation of social distancing, if you have the privilege to do so, you’re now working from home instead of the office which can feel really isolating. Yet, even though we’re…

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A few months ago at Social Tribe, we went through the exercise of redefining and articulating our core values. I never imagined they’d be put to the test so soon by the intense and disorienting experience presented by worldwide pandemic COVID-19. These are the moments where values shine as the beacon of light we follow…

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