News & Events
The Next Big Thing in Influencer Marketing: CGI Influencers
At Social Tribe, influencer marketing is our bread and butter. I think we speak for most marketers when we say that it can be highly effective for a brand when done right. But, what will influencer marketing look like in a post-pandemic world? Planning for 2021 will require immense flexibility and a willingness to experiment…
Read MoreRecapping Marketing Changes in 2020: More Focus on Causes, Empathy, and Personalization
A global pandemic, political unrest, and murder hornets were just a few things that dominated the news cycle in 2020. That being said, the craziness that occurred last year helped accelerate innovation across the marketing landscape like we’ve never seen before. So, let’s take a quick look at the biggest happenings of the year. 1.…
Read MoreThe Shift in Events in the Digital Era
Remember the days when you were packing your suitcase, booking your flight, and counting down the days till your next big event? In 2019, business was normal, companies all around the world hosted trade shows and massive launch events, and teams came together for annual retreats. Little did we know that 2019 would be the…
Read MoreTop 5 Trends: What to Expect in B2B Influencer Marketing in 2020
Much like social media, influencer marketing is ever-evolving and challenging marketers to think outside the box to find ways to creatively partner with and activate influencers. Identifying forward-thinking ways to partner with influencers is not a nice to have – it’s the key to driving greater results and bringing value to your marketing programs. These…
Read MoreWorking From Home…With Kids!
Working from home is something I have been doing on and off for 14 years, since I started my career in Social Media Marketing back in 2006. At the time I was a Community Manager for a social networking site. I remember people being fascinated that I was working from home, and not even understanding…
Read MoreGuest Appearance on The Peggy Smedley Show: Building, Engaging and Connecting Virtual Teams
It’s no surprise that more people are working from home now than ever before- 56% of the U.S. workforce has a job that is compatible with remote work. Experts predict that the longer people are required to work from home, the greater the likelihood we’ll see more businesses transition from office to home post COVID-19. …
Read MoreContent Shifts in the Wake of a Pandemic: What COVID-19 Means for Your Brand (Part 2)
You know what needs to change in your marketing strategy amidst the Coronavirus outbreak, and now you’re ready to put it all into action. But there’s a new challenge to overcome; how do you add value to the slew of COVID-19 discussions online without looking opportunistic? Let’s delve deeper into that. In these…
Read MoreDigital Marketing in the Wake of COVID-19
In the wake of the novel Coronavirus, we are entering an unprecedented time of digital activation. We are already seeing drastic changes in human behaviors and in social media usage. In fact, social media activity is already up 25% and that number is likely to continue rising. During this time, brands need to quickly pivot…
Read More#AloneTogether: Staying Connected During Social Distancing
As social beings, humans are hard-wired to crave connection. We yearn for happy hours, brunch dates, and being surrounded by loved ones. Since the initiation of social distancing, if you have the privilege to do so, you’re now working from home instead of the office which can feel really isolating. Yet, even though we’re…
Read MoreAll In: Supporting Each Other Through COVID-19
A few months ago at Social Tribe, we went through the exercise of redefining and articulating our core values. I never imagined they’d be put to the test so soon by the intense and disorienting experience presented by worldwide pandemic COVID-19. These are the moments where values shine as the beacon of light we follow…
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