Measuring Success
How to Make the Most Out of Your Reporting
You’ve spent countless hours strategizing and executing on your social media campaign. Now that it’s reached its conclusion, you need to determine whether it was successful or not. If you don’t, you risk wasting resources pushing out the same messaging that isn’t resonating. So how do you know if it worked? Reporting is a common…
Read More3 Ways to Measure Influencer Marketing ROI
You put together an awesome strategy, the influencers you chose were highly-vetted, fantastic to work with, and filled their contractual obligations, and the program went off without a hitch. But how do you know you’re maximizing your influencer marketing ROI? How do you know if your efforts were truly successful? There are tons of performance…
Read MoreHow to Ensure Your Influencers are Reaching the Right Audience
As enterprise companies continue to look for ways to connect with their audience, influencer marketing is a powerful way to accomplish that goal. But how do you ensure your activations are valuable and your influencers are reaching the right audience? Out of all the questions we get from companies looking to dip their toes into…
Read MoreInfluencer Marketing Questions You Need to Ask
Thinking about kickstarting your influencer marketing journey but aren’t sure where to start? Well, you’re not alone. More and more B2B enterprise companies are taking the leap every day. And many of them are asking the same influencer marketing questions and facing the same challenges. Not only can it be a daunting task to source…
Read MoreNew Influencer Marketing Metrics to Help Scale Your Program
Effectively measuring your marketing campaigns have become critical to understand if your efforts are working and how exactly to adjust them if not. Although influencer marketing is still a newer marketing frontier, it too relies heavily on metrics. You’re probably familiar with a lot of these basic metrics: Impressions Reach Shares Saves Likes Comments Engagement…
Read MoreThe Changing State of Social and the Metrics you Should be Measuring in the New Digital Age
The world of marketing is headed towards a new and different normal. As we see huge shifts in online activity and behaviors, it’s our job to know how our strategy measures up against evolving trends. That’s why we’ve put this interactive guide together to help you keep up with the changing state of social and…
Read More5 KPIs to Measure Your Influencer Marketing Program
Influencer programs are a shed load of work. Part of what makes influencer programs more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. It’s this factor, the human factor, that leads marketers to feel unsure about how they can evaluate an influencer program’s success relative…
Read MoreSocial Media ROI — Why it Matters, and How to Measure It
Social media is an important element of marketing strategy for many enterprises. Savvy marketers know that today’s consumers are looking for familiarity and trust before deciding on a product or a service. After all, we’re living in the trust economy now. Social media can help you achieve the following: Establish the brand or product as an…
Read MoreHow To Translate Social Data into Business Insights
“We can’t prove ROI from social media.” This is a tired line. And no longer true. The tools and know-how to prove social media’s value to the bottom line do exist. Whether or not your company has them in place is another matter. According to a survey from Convince & Convert, 41% of companies said they had…
Read More10 Things We Hated About Marketing in 2017
2017 was…an interesting year, to say the least. The digital marketing world was turned on its head several times – from combating “fake news” to adopting new, disruptive technologies, to keeping up with all the latest trends and algorithms – we saw a lot of changes. It was a tough time to be a marketer…
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