Measuring Success
The Changing State of Social and the Metrics you Should be Measuring in the New Digital Age
The world of marketing is headed towards a new and different normal. As we see huge shifts in online activity and behaviors, it’s our job to know how our strategy measures up against evolving trends. That’s why we’ve put this interactive guide together to help you keep up with the changing state of social and…
Read More5 KPI’s to Measure Your Influencer Marketing Program
Influencer programs are a shed load of work. Part of what makes influencer programs more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. It’s this factor, the human factor, that leads marketers to feel unsure about how they can evaluate an influencer program’s success relative…
Read MoreSocial Media ROI — Why it Matters, and How to Measure It
Social media is an important element of marketing strategy for many enterprises. Savvy marketers know that today’s consumers are looking for familiarity and trust before deciding on a product or a service. After all, we’re living in the trust economy now. Social media can help you achieve the following: Establish the brand or product as an…
Read MoreHow To Translate Social Data into Business Insights
“We can’t prove ROI from social media.” This is a tired line. And no longer true. The tools and know-how to prove social media’s value to the bottom line do exist. Whether or not your company has them in place is another matter. According to a survey from Convince & Convert, 41% of companies said they had…
Read More10 Things We Hated About Marketing in 2017
2017 was…an interesting year, to say the least. The digital marketing world was turned on its head several times – from combating “fake news” to adopting new, disruptive technologies, to keeping up with all the latest trends and algorithms – we saw a lot of changes. It was a tough time to be a marketer…
Read MoreThe True Social Media Interaction Rate
Engagement Rate, Interaction Rate, this rate, that rate. Various metrics tend to be thrown around haphazardly when it comes to social media reporting. That’s understandable, because the terms that are used often depend on the person doing the reporting. Measuring and interpreting metrics is part art and part math, and everyone knows that art is…
Read MoreWhat Your Social Media Interaction Rate Tells You
Now that you’ve determined how to calculate your brand’s social media interaction rate… …it’s time to analyze the data. This is when my data-loving heart goes all a-flutter. I live for moments like these, continually refreshing the screen after a new post in order to see real-time results. A quick recap: Previously, we took a…
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