Customer Experience
Helping a B2B Tech Company Reach #1 Share of Voice at a Key Virtual Event
A B2B tech company saw the National Retail Federation Conference as the perfect opportunity to stand out from competitors and build new connections. But with the continuation of COVID 19, the conference moved from an in-person event to completely digital. They needed to quickly shift their event strategy while still meeting their goals of driving…
Read More4 Social Media Trends to Leave in 2020
Now that we’re more than a month into 2021, we’re all in full swing looking for the hot trends in social and what’s coming next. For instance, we know corporate responsibility is vital for brands to keep in mind. But what about the trends we should not be doing? Here are four social media…
Read MoreThe Shift in Events in the Digital Era
Remember the days when you were packing your suitcase, booking your flight, and counting down the days till your next big event? In 2019, business was normal, companies all around the world hosted trade shows and massive launch events, and teams came together for annual retreats. Little did we know that 2019 would be the…
Read MoreContent Shifts in the Wake of a Pandemic: What COVID-19 Means for Your Brand (Part 1)
In the wake of COVID-19, the landscape of digital marketing is changing even faster than usual. As the Coronavirus continues to dominate news coverage, it’s never been more important to understand your audience: their attitudes, their concerns, and their fears. With rising uncertainty over what the future has in store for us all, one wrong…
Read MoreYour Most Valuable Influencers Are Right in Front of You
Are you a marketer having trouble finding the right influencers for your business? Stop the endless search – you already know who your most valuable influencers are, because they’re right under your nose. Allow me to explain! In a previous post, I discussed the importance of leveraging micro-influencers for your brand — tapping into those who have…
Read More5 Ways to Regain your Customers’ trust in Social Media — and in you.
In part one of this discussion, I explained how the increasing lack of trust in social media is impacting marketing, and in turn, affecting the trust consumers have in brands on social media platforms. Now it’s time to talk solutions: here are 5 strategies to regain your customers’ trust — in social media, and in…
Read MoreSqueeze the Most Out of Your Content: 5 Brands Who Are Doing it Right
Squeeze the most out of your content. Content marketing generates more than three times as many leads as outbound marketing at only 32% the cost. It’s no surprise that brands are going all-in, and the result is a workforce full of content marketers who are busy as hell. Strategizing, collaborating, creating, distributing—the work in this…
Read MoreSocial Media Roundup: Platform-Driven Strategies to Enhance Your Content Plan
Each and every social network creates a unique platform for sharing your brand story. Understanding the difference between social media platforms is the key to reaching the right audiences with compelling content that sticks. Harnessing the power of how best practices differ across every platform is the key to improved user engagement and reach for…
Read MoreHow to Make Sure your Influencer Marketing Program is GDPR Friendly
It’s been about a month since the General Data Protection Regulation (GDPR) went into effect in the EU, and we’re already seeing a ripple effect on brands here in the US. Companies like Google and Facebook are already dealing with lawsuits pertaining to GDPR, and facing some heat over compliance issues. We’ve been talking a…
Read More7 Tips from Digital Marketers: How to Adapt to Changing Social Media Behavior Post-GDPR
In part one of this post, we shared 7 predictions from digital marketing experts on how GDPR will affect the way your consumers behave on social media. Now let’s talk solutions: we asked the best and the brightest for their tips on how marketers can adapt their strategies to be more effective in (and compliant)…
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