Customer Experience Archives

Remember the days when you were packing your suitcase, booking your flight, and counting down the days till your next big event? In 2019, business was normal, companies all around the world hosted trade shows and massive launch events, and teams came together for annual retreats. Little did we know that 2019 would be the…

In the wake of COVID-19, the landscape of digital marketing is changing even faster than usual. As the Coronavirus continues to dominate news coverage, it’s never been more important to understand your audience: their attitudes, their concerns, and their fears. With rising uncertainty over what the future has in store for us all, one wrong…

Are you a marketer having trouble finding the right influencers for your business? Stop the endless search – you already know who your most valuable influencers are, because they’re right under your nose. Allow me to explain! In a previous post, I discussed the importance of leveraging micro-influencers for your brand — tapping into those who have…

In part one of this discussion, I explained how the increasing lack of trust in social media is impacting marketing, and in turn, affecting the trust consumers have in brands on social media platforms. Now it’s time to talk solutions: here are 5 strategies to regain your customers’ trust — in social media, and in…

Squeeze the most out of your content. Content marketing generates more than three times as many leads as outbound marketing at only 32% the cost. It’s no surprise that brands are going all-in, and the result is a workforce full of content marketers who are busy as hell. Strategizing, collaborating, creating, distributing—the work in this…

Each and every social network creates a unique platform for sharing your brand story. Understanding the difference between social media platforms is the key to reaching the right audiences with compelling content that sticks. Harnessing the power of how best practices differ across every platform is the key to improved user engagement and reach for…

It’s been about a month since the General Data Protection Regulation (GDPR) went into effect in the EU, and we’re already seeing a ripple effect on brands here in the US. Companies like Google and Facebook are already dealing with lawsuits pertaining to GDPR, and facing some heat over compliance issues. We’ve been talking a…

In part one of this post, we shared 7 predictions from digital marketing experts on how GDPR will affect the way your consumers behave on social media. Now let’s talk solutions: we asked the best and the brightest for their tips on how marketers can adapt their strategies to be more effective in (and compliant)…

Part 1 of 2 Hey digital marketers! By now, I’m sure you know that trust in social media has dropped dramatically over the last few years, and for good reasons. Thanks to Fake news, Data privacy breaches (shout out Facebook), bots, and fake accounts, it’s no wonder that people have become increasingly wary of social…

The General Data Protection Regulation (GDPR) went into effect on May 25, 2018. If you’re a marketer, you’re probably already aware that this regulation will affect how you interact with your consumers across multiple touchpoints – but that’s not all. The way your consumers behave online in general is also going to change. Following data…

Customer Experience

The Shift in Events in the Digital Era

Content Shifts in the Wake of a Pandemic: What COVID-19 Means for Your Brand (Part 1)

Your Most Valuable Influencers Are Right in Front of You

5 Ways to Regain your Customers’ trust in Social Media — and in you.

Squeeze the Most Out of Your Content: 5 Brands Who Are Doing it Right

How to Make Sure your Influencer Marketing Program is GDPR Friendly