Building Your Program
Use Audience Insights to Boost Your Content Strategy: Here’s Why
Picture this: you spend all week working on a Tweet, you’ve written and rewritten your copy, and you’re ready for it to go viral… only for it to flop once it goes live. So, what’s the problem here? Chances are, you’re missing the mark when it comes to understanding your audience. Without that baseline, your…
Read MoreNew Influencer Marketing Metrics to Help Scale Your Program
Effectively measuring your marketing campaigns have become critical to understand if your efforts are working and how exactly to adjust them if not. Although influencer marketing is still a newer marketing frontier, it too relies heavily on metrics. You’re probably familiar with a lot of these basic metrics: Impressions Reach Shares Saves Likes Comments Engagement…
Read MoreEngaging Influencers in a Virtual World
With the shift from in real-life to all-digital the million dollar question is: how do businesses and brands stay connected to consumers in a digital-first world? Social media is ever-evolving necessitates that brands look for new, innovative ways to engage their audiences. Now more than ever, marketers need to focus on creating authentic and meaningful…
Read MoreYour “Why” at Work: Where Passion Meets Profession
We all know that feeling of going in or logging on to work for the day and wishing you were anywhere but there. It’s the collective sigh I’m sure we’ve all let out at 7 AM, dreaming of a job that intersects with our passion, of great clients and stress-free days. The truth is that…
Read MoreTop 10 Things to Know About SEO
Think SEO is dead? Think again. Page rank remains one of the most crucial indicators for success and click-throughs for businesses. When your business is the top hit for a particular search, you are getting more eyes and more traffic than anyone else who would come up in that same search. When your business is…
Read More5 KPIs to Measure Your Influencer Marketing Program
Influencer programs are a shed load of work. Part of what makes influencer programs more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. It’s this factor, the human factor, that leads marketers to feel unsure about how they can evaluate an influencer program’s success relative…
Read MoreSqueeze the Most Out of Your Content: 5 Brands Who Are Doing it Right
Squeeze the most out of your content. Content marketing generates more than three times as many leads as outbound marketing at only 32% the cost. It’s no surprise that brands are going all-in, and the result is a workforce full of content marketers who are busy as hell. Strategizing, collaborating, creating, distributing—the work in this…
Read MoreSocial Media Marketing for Events: 3 Ways to Start Strong + Lower Stress
Running or attending industry events creates a special kind of stress. From last-minute requests to changing details to content overload, social media marketing for events can feel like a fast-paced, pressure-filled juggling act. It’s like a race—you’ve trained and put in tons of time, work, and preparation for this moment—and then once it starts, you…
Read MoreFounder Notes: Nurturing Agency Culture with Our Annual Retreat
Social Tribe is packing our bags this week and heading to the Twin Cities for our annual company retreat. For three days, we’ll split our time between wellness activities, fabulous meals, getting to know one another better, making memories, and hopefully starting enough inside jokes to last us until next year. Each afternoon, we’ll gather…
Read MoreAdapting Your Facebook Strategy for Social Media Survival
When you think of the Facebook Newsfeed, what do you think? The conversation around this platform mostly consists of concerns over Facebook’s tendency to leak private data, amplify bogus news stories, and fail to regulate toxic user behavior Facebook’s CEO, Mark Zuckerberg, has been vocal about addressing these concerns and is pivoting the Facebook user…
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