B2B vs. B2C Influencers: Can They Work Together?

B2B vs. B2C Influencers: What's the difference?

B2B vs. B2C influencers – what’s the difference? While the gap has grown smaller, it’s still clear why a brand would work with one over another. However, depending on your brand and audience, it might be in your best interest to work with both a B2B and a B2C influencer for your campaign to magnify…

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Why Your Brand Should Have a Year-Round Plan for Inclusion on Social

Every year on June 1st, like clockwork, countless brands—both B2B and B2C—morph their social media avatars to reflect the colors of the Pride flag. And while this has been a great way for brands to show solidarity with the LGBTQI+ community and promote inclusion, a large segment of audiences now see it as corporations just…

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Are You Really Using Social Listening Effectively?

Are you using social listening right?

From community management to content strategy and everything in between, social listening is a powerful tool that every area of social media marketing can (and should) leverage. Why? It’s simple: the data! Social listening tools provide a treasure trove of metrics and insights that give your brand the clarity they need to stand out and…

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More Than Rainbows: Drive Change This Pride Month

Pride Month 2021

Pride 2021, the annual commemoration of the Stonewall Riots, is upon us. And while the pandemic will impact it with some celebrations moved, canceled, or blended, brands can still make a positive impact through social media by connecting with the conversation. According to Twitter, one in five tweets about Pride Month mention a brand. With…

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Stats Don’t Lie: Influencer Marketing Can Increase Sales

With the right influencers, you can build brand awareness, increase brand exposure, and help start meaningful conversations. But how much does influencer marketing move the needle when it comes to increasing sales? You might be surprised… First off, let’s talk about trust. Due to a myriad of reasons, it’s no longer simply given. With the…

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Influencer Whitelisting: Could You Benefit from It?

Influencer post

You might have heard the buzz around influencer whitelisting as experts debate the benefits and potential downsides. Although it’s not a new concept, we’ve noticed many brands and influencers alike don’t fully grasp the concept. That’s why we decided to create this resource to answer some of your burning questions so you can decide if…

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No More Third-Party Cookies? The Future of Digital Advertising

Third-party data

Google’s Chrome browser just announced that it will not roll out alternative user-level ad identifiers to replace third-party cookies. Safari and Firefox, the world’s second and third most popular web browsers, already block third-party cookies by default. The replacement for third-party cookies is first-party data. Why the big change? According to David Temkin, Google’s director…

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How to Make the Most Out of Your Reporting

You’ve spent countless hours strategizing and executing on your social media campaign. Now that it’s reached its conclusion, you need to determine whether it was successful or not. If you don’t, you risk wasting resources pushing out the same messaging that isn’t resonating. So how do you know if it worked? Reporting is a common…

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What’s in It for ME: Joining a New Social Channel

Should you join a new social channel like Clubhouse?

I like to think of myself as an “optimistic cynic” when it comes to how I approach most new things. Whether a new restaurant, fashion trend, book, or even television show, I tend to hang back and observe how things play out– hesitant to take the risk and jump in right away. I let the…

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3 Ways to Measure Influencer Marketing ROI

Measure Influencer Marketing

You put together an awesome strategy, the influencers you chose were highly-vetted, fantastic to work with, and filled their contractual obligations, and the program went off without a hitch. But how do you know you’re maximizing your influencer marketing ROI? How do you know if your efforts were truly successful? There are tons of performance…

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