Building Customer-First Social Media Strategies, a SXSW Panel Discussion

With the rise of digital and social, the agency landscape is shifting more than ever, and the ideas of “digital transformation” and “customer experience” are front of mind for every big brand. How do agency partners help these brands think differently about connecting with their customers across industries? In this SXSW 2018 panel hosted by Sprinklr, marketing experts – including our own Director of Accounts, Tatiana Natzke – share how they build fundamental partnerships with their clients. Hear how they’ve navigated industry transformation and change and brought game-changing value to their client partners through customer-centric digital strategies.


  • Tatiana Natzke: Director of Accounts – Social Tribe
  • Justin Chase: EVP, Head of Digital Innovation, Media and Social – InTouch Solutions
  • Neven Simpson: Social Media Strategist – GSD&M
  • Kyle Giunta: Global Head of Corporate Marketing & Communications – Sprinklr

Catch the entire panel here: