How to Ensure Your Influencers are Reaching the Right Audience

Are your influencers reaching the right audience?

As enterprise companies continue to look for ways to connect with their audience, influencer marketing is a powerful way to accomplish that goal. But how do you ensure your activations are valuable and your influencers are reaching the right audience? Out of all the questions we get from companies looking to dip their toes into…

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Read This To Get Ahead: Trends From The Tribe

At Social Tribe, we’re always keeping our thumb on the pulse of what’s going on in the world of social and digital marketing. This month we’re sharing the major trends we followed, our favorite reads, and bonus blogs to up your marketing game. Let’s dive in! Major Trend LinkedIn is beta testing a new invite-only…

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Social Media ROI — Why it Matters, and How to Measure It

Social media is an important element of marketing strategy for many enterprises. Savvy marketers know that today’s consumers are looking for familiarity and trust before deciding on a product or a service. After all, we’re living in the trust economy now. Social media can help you achieve the following: Establish the brand or product as an…

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How To Translate Social Data into Business Insights

“We can’t prove ROI from social media.” This is a tired line. And no longer true. The tools and know-how to prove social media’s value to the bottom line do exist. Whether or not your company has them in place is another matter.  According to a survey from Convince & Convert, 41% of companies said they had…

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Think Structure for Success: Digital Marketing in 2018

The beginning of the year is the perfect time to step back and assess the tactics and strategies deployed in your digital marketing programs. When reviewing end of year reports from 2017, look beyond the numbers that parrot percent increases and decreases from the previous year. Truly drill down on what’s working and what isn’t,…

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Non-Social Media Tools to Boost Your Social Media Engagement

The end of December is the perfect time for reflection and looking for ways to uplevel your social media marketing strategy in the new year. While there are numerous valuable tools built specifically for social media, you could be missing out on an even richer understanding that comes with a diverse toolbox. To prevent stagnation…

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Why Third Party Content is Integral to Your Social Media Program

Whether you’re just beginning to build a social following for a small business or jumping into a robust, enterprise-wide social machine, the fact is that the most successful social programs present a balanced mix of messaging and content. As with the majority of things in life, repetition is boring, and yes, it will kill your…

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Checklist: Create a Stellar Social Strategy for User Conferences

If you work in social media, particularly in the enterprise B2B space, you already know that the social landscape is dotted with dozens of tech and user conferences throughout the year. We’re all familiar with the giant ones: Oracle Open World, Dreamforce, SAPPHIRE NOW, Strata Hadoop… What they all share is a comprehensive social media…

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