Posts by Robert Lisiecki
B2B vs. B2C Influencers: Can They Work Together?
B2B vs. B2C influencers – what’s the difference? While the gap has grown smaller, it’s still clear why a brand would work with one over another. However, depending on your brand and audience, it might be in your best interest to work with both a B2B and a B2C influencer for your campaign to magnify…
Read MoreRecapping Our First Social Impact Day
Last Friday, the Social Tribe team participated in our first-ever Social Impact Day. It presented a great opportunity for us to make an impact in our communities near and far – contributing to causes that resonated with us – while also taking time to reflect on the importance of Juneteenth. The team spent some time…
Read MoreMore Than Rainbows: Drive Change This Pride Month
Pride 2021, the annual commemoration of the Stonewall Riots, is upon us. And while the pandemic will impact it with some celebrations moved, canceled, or blended, brands can still make a positive impact through social media by connecting with the conversation. According to Twitter, one in five tweets about Pride Month mention a brand. With…
Read MoreHow to Make the Most Out of Your Reporting
You’ve spent countless hours strategizing and executing on your social media campaign. Now that it’s reached its conclusion, you need to determine whether it was successful or not. If you don’t, you risk wasting resources pushing out the same messaging that isn’t resonating. So how do you know if it worked? Reporting is a common…
Read MoreInternational Women’s Day: Looking Towards the Future
International Women’s Day has been a space to celebrate and advocate for women’s rights and equality around the world. It’s also been a day to celebrate cultural, political, and socioeconomic achievements throughout history. As a women-owned and mostly women-operated company, the Social Tribe team has a lot to think about and celebrate. We also…
Read MoreBeyond Black History Month: Books, Podcasts, and Resources to Continue Our Education
At Social Tribe, we have a deep passion for learning. We believe that we can always continue to educate, grow, and be better versions of ourselves than the day before. While Black History Month is coming to an end, Black history doesn’t stop when the calendar turns to March. So, we’ve asked our team to…
Read More4 Social Media Trends to Leave in 2020
Now that we’re more than a month into 2021, we’re all in full swing looking for the hot trends in social and what’s coming next. For instance, we know corporate responsibility is vital for brands to keep in mind. But what about the trends we should not be doing? Here are four social media…
Read More#ModelTheWay: We’re All In
We take our core values and culture seriously. They drive everything we do. So far in our #ModelTheWay series, we’ve talked about those who inspire us with their “Leadership by Example” and “Relationships First.” This month, we are focusing on tackling the task at hand. We’re all in. When called upon, we roll up our…
Read More#ModelTheWay: Relationships First
In our first #ModelTheWay post, our founder, Megan Conley, discussed how important culture is in maintaining relationships and relating to our coworkers in the very virtual world. We are unified under the shared belief that our core beliefs are meaningful and matter. Below, you’ll find an array of individuals that inspire us—but more specifically,…
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