Posts by Robert Lisiecki
3 Reasons Why Integrated Social Marketing Builds a Multi-Dimensional Brand Experience
Let’s talk integrated social marketing. Is it just another buzzword or is it a strategy your team should consider implementing? We know it’s a term overused and misused time and time again in the B2B space. But, it can really add value to your marketing program. In our experience, a well-executed integrated social marketing…
Read MoreYou Need an Integrated Social Marketing Strategy Right Now – Here’s How
We’ve all heard about the dangers of putting all your eggs in one basket – and in the world of social, it couldn’t be more accurate. If a brand is investing heavily in organic social while its competitors are dialing up their influencer campaigns and paid spend, keeping up will be a constant challenge. Staying…
Read MoreBreaking Out Globally as the Disruptive HR Enterprise Software Company for the Mid-Market Industry
A leader in enterprise cloud software based in the UK is a relatively young brand looking to expand rapidly and globally in the saturated industry of HR. They want to be positioned as a disruptive leader in HR for mid-market enterprises. In order to do so, they needed to stand out by showing their unique…
Read More80 Leads in 3 Months: Using Paid Social Media to Convert Manufacturing and Supply Chain Senior-Level Decision Makers into High-Quality Leads
A leading provider of Flow Operations software was named to the 2021 Deloitte Technology Fast 500, which recognizes the most innovative, fastest-growing technology companies. They spent the last five years heavily investing in R&D and developing its portfolio of artificial intelligence software applications. Their Supply Chain Flow technology now helps Fortune 500 companies solve the…
Read MoreCelebrating Black Pioneers in Technology and Marketing
Black History Month gives us an opportunity to honor and celebrate the countless contributions Black Americans have made to society throughout history – many of whom are too often neglected. As a fully remote company, we are reliant on technology to allow us to do every aspect of our jobs. It’s become such a norm…
Read MoreAn Evolving Social Tribe: New Promotions and New Opportunities
As our team reflected on 2021, we talked a lot about growth and excitement. The year brought new challenges and opportunities – at times we were uncertain how we’d traverse it all. But we did. Each week, we’d ask ourselves, “did we win the week?” In this yearly reflection, we’re thrilled to say the team…
Read MoreMore than Services: We’re Driving Outcomes
When looking for agency support, one of your first questions might be, “what services do they provide?” Typically these are things like organic social, paid media, influencer marketing, and content marketing. While an agency’s service offerings are important, we often find that our clients are looking for more than tactics – they are really seeking…
Read MoreQuarterly Trends Report: Summer 2021
The world of social media never stops! Our team of social experts has done the research to gather some exciting and important updates to help you keep track of everything new across the digital landscape. Find the full report below, and check out our top picks here: Followers Aren’t Everything In Influencer Marketing, follower count…
Read MoreDrive Post-Event Engagement and Leads with Influencer Activations
Virtual events aren’t going away any time soon. In fact, they’re on the rise as businesses increasingly turn to digital to stay connected with their audiences. Ninety-three percent of event professionals plan to invest in virtual events moving forward. With so many competing events and distractions, one of the biggest challenges digital marketers are…
Read MoreConsider These Questions with the Shift in Events in the Digital Era
While in-person events are starting to come back, virtual or hybrid events are likely here to stay. According to research, 68% of event marketers reported that a hybrid solution will play a key role in 2021 event strategies and seven out of 10 marketers moved their face-to-face events partially or fully virtual for this year.…
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