How to Measure the Value of Your Influencer Program

It’s no secret that influencer marketing is on the rise. We know that building out a successful influencer marketing program can feel daunting and perhaps even a little nebulous, but it doesn’t need to be! The real secret is finding the right people to partner with, and laying out appropriate measuring capabilities. Let’s walk through…

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10 SMMW19 Sessions You Don’t Want to Miss

As Social Media Marketing World 2019 draws closer, we’re making mental notes on all of the amazing speakers that are lined up! Trust us, the following talks are presentations that you do not want to miss. If you can’t make it in person, we’d recommend considering a virtual ticket. These are our top 10 picks.…

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Welcome, Sherry!

We are extremely selective when it comes to our team, so when we bring someone new on, it means that we’re particularly excited. Without further ado, please help us warmly welcome Sherry Citron to the tribe as our Group Director of Accounts! With a robust 13 years of experience in Social Media under her belt,…

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SMMW Preview: Lessons From The Trenches

What Is Influencer Marketing And How Can It Work For Your Business? If you haven’t dipped your toes into the influencer marketing world yet but are intrigued, you’ve come to the right place. While influencer marketing is indeed still rising, the nature of these partnerships has evolved over time. We’re here to bring you some…

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How to Breakthrough Your Audience’s Content Fatigue – Megan Conley on the AMPUP Podcast

  Originally posted on the GaggleAMP blog. On this episode of AMPUP Your Digital Marketing, host Glenn Gaudet is joined by Megan Conley, CEO and Founder of Social Tribe. Megan and her team build and deliver leading-edge social, content and influencer programs for enterprise brands. She has worked with businesses such as SAP, SuccessFactors, Cisco Systems and HP,…

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How to Make Sure your Influencer Marketing Program is GDPR Friendly

It’s been about a month since the General Data Protection Regulation (GDPR) went into effect in the EU, and we’re already seeing a ripple effect on brands here in the US. Companies like Google and Facebook are already dealing with lawsuits pertaining to GDPR, and facing some heat over compliance issues. We’ve been talking a…

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Celebrating the Power of Connection on World Social Media Day

On June 30, 2010, Mashable launched World Social Media Day as a way to recognize and celebrate social media’s impact on global communication. Now, eight years later, social media is the heart of global communication, and its ability to connect us is stronger than ever before. June 30th, 2018 marks the ninth-annual official global celebration of…

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