Posts by Kavya Pernankil
Try Leveraging B2C and B2B Influencers at Your Next Event
We have a saying here at Social Tribe, B2C and B2B influencers have one key thing in common: speaking to audiences human to human (H2H). While the gap between B2B and B2C influencers has grown smaller as a result of this, it’s still clear why a brand would work with one over another for an…
Read MoreB2B vs. B2C Influencers: Can They Work Together?
B2B vs. B2C influencers – what’s the difference? While the gap has grown smaller, it’s still clear why a brand would work with one over another. However, depending on your brand and audience, it might be in your best interest to work with both a B2B and a B2C influencer for your campaign to magnify…
Read MoreInfluencer Whitelisting: Could You Benefit from It?
You might have heard the buzz around influencer whitelisting as experts debate the benefits and potential downsides. Although it’s not a new concept, we’ve noticed many brands and influencers alike don’t fully grasp the concept. That’s why we decided to create this resource to answer some of your burning questions so you can decide if…
Read MoreInfluencer Marketing Questions You Need to Ask
Thinking about kickstarting your influencer marketing journey but aren’t sure where to start? Well, you’re not alone. More and more B2B enterprise companies are taking the leap every day. And many of them are asking the same influencer marketing questions and facing the same challenges. Not only can it be a daunting task to source…
Read MoreNew Influencer Marketing Metrics to Help Scale Your Program
Effectively measuring your marketing campaigns have become critical to understand if your efforts are working and how exactly to adjust them if not. Although influencer marketing is still a newer marketing frontier, it too relies heavily on metrics. You’re probably familiar with a lot of these basic metrics: Impressions Reach Shares Saves Likes Comments Engagement…
Read MoreMeet Your Tribe: Kavya
Here at Social Tribe, we believe in the importance of building lasting relationships – whether it’s within our team or with our clients. That’s why we’ve carefully cultivated our amazing team to be filled with people who share our core values and are ready to be your social engagement partners. In this series, we’ll share…
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