Posts by Juliet O'Connor
Leverage Micro-Influencers to Bring Value to Your B2B Business
Has your B2B company jumped on the influencer marketing train yet? If not, you could be missing out on some valuable connections that could help take your business to the next level. If you’re a B2B company in particular, we understand that implementing an influencer program can be a challenge. With all of the changes…
Read More5 Tools To Help Uplevel Your Video Marketing Game
Remember the good ol’ days when video was thought to be the future of marketing? Think back—It was a simpler time filled with children laughing and real news—and it feels like a lifetime ago. Nowadays, video isn’t even considered to be the present of marketing. No, it’s the yesterday, the last week, the yesteryear of…
Read MoreStop Selling and Start Telling – 5 Improv Techniques To Improve Your B2B Storytelling
I’ve been a performer all my life. Next to writing and watching videos that depict unlikely animal friendships, being on stage is my favorite thing in the world. There’s something about the way that 26 little letters can be rearranged to create tales of adventure, love, sorrow, and joy that makes the world feel like…
Read More10 Tips to Take Your Social Copy From “Meh” to “Yeah!”
Ah, social copy—the veritable bane of many a digital marketer’s existence. I mean, who has time to come up with quippy/informative/engaging pieces of bite sized content when there are metrics to examine and strategies to craft? It’s tempting to postpone the task over and over again until you end up cramming it into that 10…
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