Posts by Jackie O'Brien
Measuring Event Success through Digital Advertising
Struggling to connect with the right people at the right time? It might be a good idea to look into digital advertising to reach the right audience for your event. How do you know if paid social is right for you and your upcoming event? Take a look back at the last few months. How…
Read MoreNo More Third-Party Cookies? The Future of Digital Advertising
Google’s Chrome browser just announced that it will not roll out alternative user-level ad identifiers to replace third-party cookies. Safari and Firefox, the world’s second and third most popular web browsers, already block third-party cookies by default. The replacement for third-party cookies is first-party data. Why the big change? According to David Temkin, Google’s director…
Read More3 Ways to Measure Influencer Marketing ROI
You put together an awesome strategy, the influencers you chose were highly-vetted, fantastic to work with, and filled their contractual obligations, and the program went off without a hitch. But how do you know you’re maximizing your influencer marketing ROI? How do you know if your efforts were truly successful? There are tons of performance…
Read MoreThe Next Big Thing in Influencer Marketing: CGI Influencers
At Social Tribe, influencer marketing is our bread and butter. I think we speak for most marketers when we say that it can be highly effective for a brand when done right. But, what will influencer marketing look like in a post-pandemic world? Planning for 2021 will require immense flexibility and a willingness to experiment…
Read MoreMeet Your Tribe: Jackie
Here at Social Tribe, we believe in the importance of building lasting relationships – whether it’s within our team or with our clients. That’s why we’ve carefully cultivated our amazing team to be filled with people who share our core values and are ready to be your social engagement partners. In this series, we’ll share…
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