Jackie O'Brien, Author at Social Tribe

You put together an awesome strategy, the influencers you chose were highly-vetted, fantastic to work with, and filled their contractual obligations, and the program went off without a hitch. But how do you know you’re maximizing your influencer marketing ROI? How do you know if your efforts were truly successful? There are tons of performance…

At Social Tribe, influencer marketing is our bread and butter. I think we speak for most marketers when we say that it can be highly effective for a brand when done right. But, what will influencer marketing look like in a post-pandemic world? Planning for 2021 will require immense flexibility and a willingness to experiment…

Here at Social Tribe, we believe in the importance of building lasting relationships – whether it’s within our team or with our clients. That’s why we’ve carefully cultivated our amazing team to be filled with people who share our core values and are ready to be your social engagement partners. In this series, we’ll share…

Posts by Jackie O'Brien

3 Ways to Measure Influencer Marketing ROI

The Next Big Thing in Influencer Marketing: CGI Influencers

Meet Your Tribe: Jackie