Why Your Brand Should Have a Year-Round Plan for Inclusion on Social

Every year on June 1st, like clockwork, countless brands—both B2B and B2C—morph their social media avatars to reflect the colors of the Pride flag. And while this has been a great way for brands to show solidarity with the LGBTQI+ community and promote inclusion, a large segment of audiences now see it as corporations just…

Read More

Stats Don’t Lie: Influencer Marketing Can Increase Sales

With the right influencers, you can build brand awareness, increase brand exposure, and help start meaningful conversations. But how much does influencer marketing move the needle when it comes to increasing sales? You might be surprised… First off, let’s talk about trust. Due to a myriad of reasons, it’s no longer simply given. With the…

Read More