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Social Media ROI — Why it Matters, and How to Measure It

Social media is an important element of marketing strategy for many enterprises. Savvy marketers know that today’s consumers are looking for familiarity and trust before...

Your Most Valuable Influencers Are Right in Front of You

Are you a marketer having trouble finding the right influencers for your business? Stop the endless search - you already know who your most valuable influencers...

How to Breakthrough Your Audience’s Content Fatigue – Megan Conley on the AMPUP Podcast

  Originally posted on the GaggleAMP blog. On this episode of AMPUP Your Digital Marketing, host Glenn Gaudet is joined by Megan Conley, CEO and...

5 Ways to Regain your Customers’ trust in Social Media — and in you.

In part one of this discussion, I explained how the increasing lack of trust in social media is impacting marketing, and in turn, affecting the...

How To Translate Social Data into Business Insights

"We can’t prove ROI from social media." This is a tired line. And no longer true. The tools and know-how to prove social media’s value...

Want to build trust for your brand? Look to your leadership.

If you are a CEO or a leader of a brand / company / organization, you know how important it is for your clients and...

How to Make Sure your Influencer Marketing Program is GDPR Friendly

It’s been about a month since the General Data Protection Regulation (GDPR) went into effect in the EU, and we’re already seeing a ripple effect...

Celebrating the Power of Connection on World Social Media Day

On June 30, 2010, Mashable launched World Social Media Day as a way to recognize and celebrate social media’s impact on global communication. Now, eight...

7 Tips from Digital Marketers: How to Adapt to Changing Social Media Behavior Post-GDPR

In part one of this post, we shared 7 predictions from digital marketing experts on how GDPR will affect the way your consumers behave on...