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Top 5 Trends: What to Expect in B2B Influencer Marketing in 2020
Much like social media, influencer marketing is ever-evolving and challenging marketers to think outside the box to find ways to creatively partner with and activate...
Now is the time! How Remote Workplaces Create Opportunities for Greater Diversity and Inclusion
A few months ago, no one could have imagined the scale and speed at which many parts of the world would transition to fully...
Engaging Influencers in a Virtual World
With the shift from in real-life to all-digital the million dollar question is: how do businesses and brands stay connected to consumers in a digital-first...
Social Listening: The Secret to Improving Customer Experience
Gone are the days of marketers sitting around in a room deciding what they want to say, what products they want to feature or...
Working From Home…With Kids!
Working from home is something I have been doing on and off for 14 years, since I started my career in Social Media Marketing back...
Guest Appearance on The Peggy Smedley Show: Building, Engaging and Connecting Virtual Teams
It’s no surprise that more people are working from home now than ever before- 56% of the U.S. workforce has a job that is compatible...
Content Shifts in the Wake of a Pandemic: What COVID-19 Means for Your Brand (Part 2)
You know what needs to change in your marketing strategy amidst the Coronavirus outbreak, and now you’re ready to put it all into action. But...
Digital Marketing in the Wake of COVID-19
In the wake of the novel Coronavirus, we are entering an unprecedented time of digital activation. We are already seeing drastic changes in human behaviors...
Content Shifts in the Wake of a Pandemic: What COVID-19 Means for Your Brand (Part 1)
In the wake of COVID-19, the landscape of digital marketing is changing even faster than usual. As the Coronavirus continues to dominate news coverage, it’s...