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B2B vs. B2C Influencers: Can They Work Together?

B2B vs. B2C influencers - what's the difference? While the gap has grown smaller, it's still clear why a brand would work with one over...

Why Your Brand Should Have a Year-Round Plan for Inclusion on Social

Every year on June 1st, like clockwork, countless brands—both B2B and B2C—morph their social media avatars to reflect the colors of the Pride flag. And...

Recapping Our First Social Impact Day

Last Friday, the Social Tribe team participated in our first-ever Social Impact Day. It presented a great opportunity for us to make an impact in...

Are You Really Using Social Listening Effectively?

From community management to content strategy and everything in between, social listening is a powerful tool that every area of social media marketing can (and...

Giving Back with Social Tribe Social Impact Days

It’s been a crazy 18 months. Things like COVID-19, BLM movements, and political unrest (just to name a few) have spurred a lot of questions....which...

More Than Rainbows: Drive Change This Pride Month

Pride 2021, the annual commemoration of the Stonewall Riots, is upon us. And while the pandemic will impact it with some celebrations moved, canceled, or...

Stats Don’t Lie: Influencer Marketing Can Increase Sales

With the right influencers, you can build brand awareness, increase brand exposure, and help start meaningful conversations. But how much does influencer marketing move the...

Influencer Whitelisting: Could You Benefit from It?

You might have heard the buzz around influencer whitelisting as experts debate the benefits and potential downsides. Although it's not a new concept, we've noticed...

No More Third-Party Cookies? The Future of Digital Advertising

Google's Chrome browser just announced that it will not roll out alternative user-level ad identifiers to replace third-party cookies. Safari and Firefox, the world’s second...