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Posts Tagged ‘influencer marketing’

Working with Influencers Outside the Box

Influencers can offer more to your brand than their platform with an impressive audience reach, especially when you approach influencer relationships with the understanding that they can also benefit from that relationship. With some creative collaboration and thinking outside the box, influencer marketing transforms from a one-way conventional sponsorship to a mutually beneficial reciprocity. Working…

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Your Most Valuable Influencers Are Right in Front of You

Are you a marketer having trouble finding the right influencers for your business? Stop the endless search – you already know who your most valuable influencers are, because they’re right under your nose. Allow me to explain! In a previous post, I discussed the importance of leveraging micro-influencers for your brand — tapping into those who have…

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[Video] Why Your Influencer Marketing Approach Should Be Holistic

I sat down with our technology partner, Traackr, to share my thoughts on why a holistic approach to Influencer Marketing is best, as part of their “My Influencer Marketing Philosophy” series. Check out the interview! Who are you and what’s your philosophy on influencer marketing? Megan Conley: Hi, I’m Megan Conley, I am the CEO…

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Leverage Micro-Influencers to Bring Value to Your B2B Business

Has your B2B company jumped on the influencer marketing train yet? If not, you could be missing out on some valuable connections that could help take your business to the next level. If you’re a B2B company in particular, we understand that implementing an influencer program can be a challenge. With all of the changes…

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Think Structure for Success: Digital Marketing in 2018

The beginning of the year is the perfect time to step back and assess the tactics and strategies deployed in your digital marketing programs. When reviewing end of year reports from 2017, look beyond the numbers that parrot percent increases and decreases from the previous year. Truly drill down on what’s working and what isn’t,…

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Overcoming Your Influencer Marketing Hurdles: A CMW Panel Preview

Next week, I will be speaking on a panel at Content Marketing World that I am very excited about, because for the first time ever, this year’s conference will include an influencer marketing track focused on how big brands are executing influencer strategies. I am thrilled to be included as part of this exciting discussion, especially at a…

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Create a True Omnichannel Experience for your Enterprise

Are you a marketer for an enterprise company? Are you looking for a more streamlined way to increase your brand credibility, share of voice, and revenue generation? You’re in the right place. Let’s talk about omnichannel marketing. The term omnichannel is one that calls upon marketers, especially those at the enterprise level, to provide a seamless experience…

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