People influence people.

How do I find and engage the right influencers for my business?

How do I leverage influencers to support my marketing goals?

How do I measure the impact of my influencer marketing program?

If these are the challenges you're grappling with, we're here for you.

We know how hard it can be to take an influencer program from concept to execution.

Whether you’re new to influencer marketing or ready to take your program to the next level, our data-driven process will help you get the most out of your investment.

We’ve created influencer programs for some of the most complex, global Fortune 400 companies making an impact today.

How? We’ve designed an approach that brings together best practices and enterprise technology to develop customized programs that are efficient, effective and best of all: measurable.

Real influence is earned

discovery

Discovery

Find the right influencers to enhance your brand value through a targeted discovery and vetting process.

Relationship Management

Relationships are built on trust. We’ll develop tailored engagement strategies to nurture and grow your brand.

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Data Driven

Leverage the right tools and technologies to ensure measurable, data-driven ROI on your influencer programs.

Success Story: Influencer Marketing Program

Latest Influencer Marketing Thinking

Your Most Valuable Influencers Are Right in Front of You

Are you a marketer having trouble finding the right influencers for your business? Stop the endless search – you already know who your most valuable influencers are, because they’re right under your nose. Allow me to explain! In a previous post, I discussed the importance of leveraging micro-influencers for your brand — tapping into those who have…

5 KPI’s to Measure Your Influencer Marketing Program

Influencer programs are a shed load of work. Part of what makes influencer programs more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. It’s this factor, the human factor, that leads marketers to feel unsure about how they can evaluate an influencer program’s success relative…

Working with Influencers Outside the Box

Influencers can offer more to your brand than their platform with an impressive audience reach, especially when you approach influencer relationships with the understanding that they can also benefit from that relationship. With some creative collaboration and thinking outside the box, influencer marketing transforms from a one-way conventional sponsorship to a mutually beneficial reciprocity. Working…