Much like social media, influencer marketing is ever-evolving and challenging marketers to think outside the box to find ways to creatively partner with and activate influencers. Identifying forward-thinking ways to partner with influencers is not a nice to have – it’s the key to driving greater results and bringing value to your marketing programs. These…

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Working from home is something I have been doing on and off for 14 years, since I started my career in Social Media Marketing back in 2006. At the time I was a Community Manager for a social networking site. I remember people being fascinated that I was working from home, and not even understanding…

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In the wake of the novel Coronavirus, we are entering an unprecedented time of digital activation. We are already seeing drastic changes in human behaviors and in social media usage. In fact, social media activity is already up 25% and that number is likely to continue rising. During this time, brands need to quickly pivot…

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  As social beings, humans are hard-wired to crave connection. We yearn for happy hours, brunch dates, and being surrounded by loved ones. Since the initiation of social distancing, if you have the privilege to do so, you’re now working from home instead of the office which can feel really isolating. Yet, even though we’re…

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A few months ago at Social Tribe, we went through the exercise of redefining and articulating our core values. I never imagined they’d be put to the test so soon by the intense and disorienting experience presented by worldwide pandemic COVID-19. These are the moments where values shine as the beacon of light we follow…

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We all know that feeling of going in or logging on to work for the day and wishing you were anywhere but there. It’s the collective sigh I’m sure we’ve all let out at 7 AM, dreaming of a job that intersects with our passion, of great clients and stress-free days. The truth is that…

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stressed out girl at computer

Running or attending industry events creates a special kind of stress. From last-minute requests to changing details to content overload, social media marketing for events can feel like a fast-paced, pressure-filled juggling act. It’s like a race—you’ve trained and put in tons of time, work, and preparation for this moment—and then once it starts, you…

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Facebook pins

When you think of the Facebook Newsfeed, what do you think? The conversation around this platform mostly consists of concerns over Facebook’s tendency to leak private data, amplify bogus news stories, and fail to regulate toxic user behavior Facebook’s CEO, Mark Zuckerberg, has been vocal about addressing these concerns and is pivoting the Facebook user…

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