Customer Experience

Your Most Valuable Influencers Are Right in Front of You

Are you a marketer having trouble finding the right influencers for your business? Stop the endless search – you already know who your most valuable influencers are, because they’re right under your nose. Allow me to explain! In a previous post, I discussed the importance of leveraging micro-influencers for your brand — tapping into those who have…

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GDPR – What Is It? And What Can Your Company Do About It?

The deadline for compliance with the new Global Data Protection Regulation (GDPR) is fast approaching, and with it comes a whole host of challenges for modern marketers. Now that the time is practically here, you might expect that those of us in the industry are well-equipped to handle the impending changes… right? Wrong. In fact,…

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5 Things B2B Brands can Learn About Customer Engagement from their B2C Counterparts

Today’s B2B companies may be overhauling business models and breaking technological boundaries, but when it comes to building customer relationships, the B2C world has them beat. Modern consumers want to believe in the companies they patronize, and B2C brands are embracing that fact. They’re reimagining the customer experience, building bonds with consumers that go far…

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Activate the Power of your Personal Brand to Market Your Business

Last year, I gave a presentation on the marketing panel at the Dell Women’s Entrepreneur Network (DWEN) conference in San Francisco. DWEN is an organization that connects female entrepreneurs across the globe with networks, sources of capital, knowledge, and technology. At that event, many of the entrepreneurs asked, “how can I build my personal brand to help…

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10 Things We Hated About Marketing in 2017

2017 was…an interesting year, to say the least. The digital marketing world was turned on its head several times – from combating “fake news” to adopting new, disruptive technologies, to keeping up with all the latest trends and algorithms – we saw a lot of changes. It was a tough time to be a marketer…

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