fbpx

Building Your Program

Leverage Micro-Influencers to Bring Value to Your B2B Business

Has your B2B company jumped on the influencer marketing train yet? If not, you could be missing out on some valuable connections that could help take your business to the next level. If you’re a B2B company in particular, we understand that implementing an influencer program can be a challenge. With all of the changes…

Read More

Think Structure for Success: Digital Marketing in 2018

The beginning of the year is the perfect time to step back and assess the tactics and strategies deployed in your digital marketing programs. When reviewing end of year reports from 2017, look beyond the numbers that parrot percent increases and decreases from the previous year. Truly drill down on what’s working and what isn’t,…

Read More

5 Ways to Scale Content Production in a Virtual Workforce

“Nobody works in a vacuum anymore — collaboration is changing the way we do business.” Those words have echoed the halls of offices everywhere for the past few years — because they’re true. In fact, 97% of employees and executives believe lack of alignment within a team impacts the outcome of a task or project. As…

Read More

Overcoming Your Influencer Marketing Hurdles: A CMW Panel Preview

Next week, I will be speaking on a panel at Content Marketing World that I am very excited about, because for the first time ever, this year’s conference will include an influencer marketing track focused on how big brands are executing influencer strategies. I am thrilled to be included as part of this exciting discussion, especially at a…

Read More

Use Innovation to Integrate Your Social Media Strategy

As the social media landscape matures and technology advances at lightning speed, one of the key issues businesses are looking to address is how to get more measurable value out of their social media program. Don’t get me wrong; we’ve come a long way. Contrary to a few years ago, most businesses today understand the…

Read More

Create a True Omnichannel Experience for your Enterprise

Are you a marketer for an enterprise company? Are you looking for a more streamlined way to increase your brand credibility, share of voice, and revenue generation? You’re in the right place. Let’s talk about omnichannel marketing. The term omnichannel is one that calls upon marketers, especially those at the enterprise level, to provide a seamless experience…

Read More

Why Third Party Content is Integral to Your Social Media Program

Whether you’re just beginning to build a social following for a small business or jumping into a robust, enterprise-wide social machine, the fact is that the most successful social programs present a balanced mix of messaging and content. As with the majority of things in life, repetition is boring, and yes, it will kill your…

Read More

Checklist: Create a Stellar Social Strategy for User Conferences

If you work in social media, particularly in the enterprise B2B space, you already know that the social landscape is dotted with dozens of tech and user conferences throughout the year. We’re all familiar with the giant ones: Oracle Open World, Dreamforce, SAPPHIRE NOW, Strata Hadoop… What they all share is a comprehensive social media…

Read More