At Social Tribe, we’re always keeping our thumb on the pulse of what’s going on in the world of social and digital marketing. This month we’re sharing the major trends we followed, our favorite reads, and bonus blogs to up your marketing game. Let’s dive in! Major Trend LinkedIn is beta testing a new invite-only…

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Social media is an important element of marketing strategy for many enterprises. Savvy marketers know that today’s consumers are looking for familiarity and trust before deciding on a product or a service. After all, we’re living in the trust economy now. Social media can help you achieve the following: Establish the brand or product as an…

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“We can’t prove ROI from social media.” This is a tired line. And no longer true. The tools and know-how to prove social media’s value to the bottom line do exist. Whether or not your company has them in place is another matter.  According to a survey from Convince & Convert, 41% of companies said they had…

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The beginning of the year is the perfect time to step back and assess the tactics and strategies deployed in your digital marketing programs. When reviewing end of year reports from 2017, look beyond the numbers that parrot percent increases and decreases from the previous year. Truly drill down on what’s working and what isn’t,…

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The end of December is the perfect time for reflection and looking for ways to uplevel your social media marketing strategy in the new year. While there are numerous valuable tools built specifically for social media, you could be missing out on an even richer understanding that comes with a diverse toolbox. To prevent stagnation…

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Whether you’re just beginning to build a social following for a small business or jumping into a robust, enterprise-wide social machine, the fact is that the most successful social programs present a balanced mix of messaging and content. As with the majority of things in life, repetition is boring, and yes, it will kill your…

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If you work in social media, particularly in the enterprise B2B space, you already know that the social landscape is dotted with dozens of tech and user conferences throughout the year. We’re all familiar with the giant ones: Oracle Open World, Dreamforce, SAPPHIRE NOW, Strata Hadoop… What they all share is a comprehensive social media…

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Enterprise social media programs are getting serious – really serious! If 2017 has showed us anything, it’s that things change quickly, and innovation happens at the speed of light! This year, for the first time, Social Tribe had the luxury and privilege to collaborate with several clients on their strategies for 2017 well in advance.…

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