In the wake of the novel Coronavirus, we are entering an unprecedented time of digital activation. We are already seeing drastic changes in human behaviors and in social media usage. In fact, social media activity is already up 25% and that number is likely to continue rising. During this time, brands need to quickly pivot…

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A few months ago at Social Tribe, we went through the exercise of redefining and articulating our core values. I never imagined they’d be put to the test so soon by the intense and disorienting experience presented by worldwide pandemic COVID-19. These are the moments where values shine as the beacon of light we follow…

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Are you a marketer having trouble finding the right influencers for your business? Stop the endless search – you already know who your most valuable influencers are, because they’re right under your nose. Allow me to explain! In a previous post, I discussed the importance of leveraging micro-influencers for your brand — tapping into those who have…

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Influencer programs are a shed load of work. Part of what makes influencer programs more complex compared to other marketing tactics is the same thing that makes them interesting and effective: human relationships. It’s this factor, the human factor, that leads marketers to feel unsure about how they can evaluate an influencer program’s success relative…

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stressed out girl at computer

Running or attending industry events creates a special kind of stress. From last-minute requests to changing details to content overload, social media marketing for events can feel like a fast-paced, pressure-filled juggling act. It’s like a race—you’ve trained and put in tons of time, work, and preparation for this moment—and then once it starts, you…

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Social Tribe is packing our bags this week and heading to the Twin Cities for our annual company retreat. For three days, we’ll split our time between wellness activities, fabulous meals, getting to know one another better, making memories, and hopefully starting enough inside jokes to last us until next year.  Each afternoon, we’ll gather…

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It’s no secret that influencer marketing is on the rise. We know that building out a successful influencer marketing program can feel daunting and perhaps even a little nebulous, but it doesn’t need to be! The real secret is finding the right people to partner with, and laying out appropriate measuring capabilities. Let’s walk through…

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