Posts by Lindsey Schroeder

Using Humor to Humanize Your Brand

In my last blog post, I emphasized how important it is to show the human side of your brand on social media to gain trust with your audience and develop a loyal following. Now I want dive in deeper to show you an example of how that’s being used by a brand in real-life, which…

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The Best News for Influencer Marketers in 2016

2016 was a year filled with trend after trend after trend on social media. Some were short-lived (mannequin challenge, anyone?) but some left a lasting impression and will only continue to gain speed as we move into the new year. One of the most poignant social media trends we saw this year was the continued…

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Predicting the Future With Our Favorite Industry Experts

Reflecting on what we’ve learned in 2016 is one of the best opportunities to forecast the key trends that will shape the digital marketing landscape in 2017. We’ve tapped some of the smartest folks we know in the industry to share their predictions for what social media and influencer relations will look like and how…

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