Posts by Lindsey Schroeder

10 Things We Hated About Marketing in 2017

2017 was…an interesting year, to say the least. The digital marketing world was turned on its head several times – from combating “fake news” to adopting new, disruptive technologies, to keeping up with all the latest trends and algorithms – we saw a lot of changes. It was a tough time to be a marketer…

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5 Ways to Scale Content Production in a Virtual Workforce

“Nobody works in a vacuum anymore — collaboration is changing the way we do business.” Those words have echoed the halls of offices everywhere for the past few years — because they’re true. In fact, 97% of employees and executives believe lack of alignment within a team impacts the outcome of a task or project. As…

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Back to School Lessons from Content Marketing World Speakers

It’s that time of year again! September is right around the corner, and that means two things: 1. it’s almost back-to-school time, and 2. it’s almost Content Marketing World time! One of the largest content events in the country, Content Marketing World is where the best and brightest in the content marketing industry come together for 3…

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Using Humor to Humanize Your Brand

In my last blog post, I emphasized how important it is to show the human side of your brand on social media to gain trust with your audience and develop a loyal following. Now I want dive in deeper to show you an example of how that’s being used by a brand in real-life, which…

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The Best News for Influencer Marketers in 2016

2016 was a year filled with trend after trend after trend on social media. Some were short-lived (mannequin challenge, anyone?) but some left a lasting impression and will only continue to gain speed as we move into the new year. One of the most poignant social media trends we saw this year was the continued…

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Predicting the Future With Our Favorite Industry Experts

Reflecting on what we’ve learned in 2016 is one of the best opportunities to forecast the key trends that will shape the digital marketing landscape in 2017. We’ve tapped some of the smartest folks we know in the industry to share their predictions for what social media and influencer relations will look like and how…

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