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Posts by Alia Gray

How to Measure the Value of Your Influencer Program

It’s no secret that influencer marketing is on the rise. We know that building out a successful influencer marketing program can feel daunting and perhaps even a little nebulous, but it doesn’t need to be! The real secret is finding the right people to partner with, and laying out appropriate measuring capabilities. Let’s walk through…

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10 SMMW19 Sessions You Don’t Want to Miss

As Social Media Marketing World 2019 draws closer, we’re making mental notes on all of the amazing speakers that are lined up! Trust us, the following talks are presentations that you do not want to miss. If you can’t make it in person, we’d recommend considering a virtual ticket. These are our top 10 picks.…

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Welcome, Sherry!

We are extremely selective when it comes to our team, so when we bring someone new on, it means that we’re particularly excited. Without further ado, please help us warmly welcome Sherry Citron to the tribe as our Group Director of Accounts! With a robust 13 years of experience in Social Media under her belt,…

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SMMW Preview: Lessons From The Trenches

What Is Influencer Marketing And How Can It Work For Your Business? If you haven’t dipped your toes into the influencer marketing world yet but are intrigued, you’ve come to the right place. While influencer marketing is indeed still rising, the nature of these partnerships has evolved over time. We’re here to bring you some…

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