We all know that feeling of going in or logging on to work for the day and wishing you were anywhere but there. It’s the collective sigh I’m sure we’ve all let out at 7 AM, dreaming of a job that intersects with our passion, of great clients and stress-free days. The truth is that all careers have their ups and downs, their pros and cons. The key to finding joy in your work is to find ways that your individual “why” connects to that of your company’s—and the key to happy employees are brands who are willing to help them do just that.
In a previous blog, Social Tribe CEO, Megan Conley talked about the important role our annual company retreat plays in fostering a strong agency culture, and I can say from experience that she couldn’t be more right. I’ve been with Social Tribe for almost five years, and at times, this job has been both incomparably wonderful and exceedingly demanding. I have grown more in my time here than ever before, but growth is not an easy or linear path.
So what ensures that I never waiver? What makes me head to my desk with optimistic determination on a Monday morning even when my calendar is awash with back-to-back calls and my to-do list is so long I have to put on my glasses to see the end of it?
It’s the fact that I work for a company and for people that I believe in very deeply—and I believe in them because they believe in me.
Outside of Social Tribe, I’m what you might call a lean-green-crunchy-granola-hippie-type-person. Yes, I’m the insufferable one who brings up the negative environmental impact of air travel at family gatherings while sipping from a reusable water bottle and munching on local produce.
Ugh, I know, even I hate me a little bit.
And my experiences have led me to expect lukewarm reactions to these conversations. That’s why, after attending a session on purpose-driven brands at Social Media Week LA and mentioning the idea of a low-waste company retreat to Social Tribe’s VP of Client Services, Tatiana Natzke, I didn’t think anything would come from it. Little did I know that they’d soon reach out to me with the green light and carte blanche to run with it.
Now, I could go into great detail about implementing this initiative on our trip—the carbon offsets, locally grown produce, bulk bin shopping, reusable tumblers—but that’s not what this blog is about (though if you want to chat about that stuff, hit a girl up on Twitter or Instagram. I could talk about composting and carbon emissions all day).
No, this blog is about a company who saw an opportunity to walk the walk when it came to a supportive agency culture. They saw an employee who is deeply passionate about a cause and decided that, instead of patting them on the back and saying “good for you!” they would absorb that devotion and integrate it into the very fabric of the company.
So was it worth it? Hell yeah, it was. Not only did Social Tribe cultivate a relationship with an employee who’s eager to support a company that’s willing to support her, they ended up with a purpose-driven branding opportunity and made a small impact on the environment. I mean, fifteen people, four days, one AirBnB and ZERO paper towels or napkins?! Talk about results.
At the end of the day, modern agencies need to realize that the golden rule isn’t just something we teach our children or practice in our personal lives. If you want your workforce to work hard for you, work hard for them. Treat them the way you want them to treat your brand and good things happen.If you want your workforce to work hard for you, work hard for them. Treat them the way you want them to treat your brand and good things happen. Click To Tweet
Juliet is an Account Lead + Content Strategist at Social Tribe currently residing in Los Angeles, CA. Opinions are her own—and also ours.